Advantages of Using AI in Mobile Application Development

AI is a developing sector that has the potential to introduce new sources of growth from changing how work is done to supporting the role of people in driving growth in business.

The growth of AI has a profound impact on human labor. As the introduction of AI in several industries reduced human errors, human labor is now replaced with AI.

According to Statista, the global AI software is expected to grow approximately 154 percent year-on-year, reaching a forecast size of 22.6 billion U.S. dollars. Despite the changes in the worldwide workforce, AI is predicted to contribute hugely to global economic growth.

What is Artificial Intelligence?

According to Investopedia, Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

When people hear artificial intelligence, most of them refer to robots, but realistically it is not so. Artificial intelligence is based on the machines that mimic the intelligence of humans, and execute tasks starting from simple to complex ones. Looking at the evolution in AI, it is clear that the machines will begin learning and solve problems that are complex to human minds.

Mobile app development:

The mobile app development industry is the only industry that is ever-growing even during this pandemic crisis. It is a process of developing apps that have compatible features and performance according to various mobile devices. The market size is proliferating as many mobile phones are entering the market every single day. According to reports, mobile app development is the most sought after and highly-performing industry in 2020.

Leading mobile app development companies have already started AI integration and are on a successful flow in the business.

Advantages of using AI in mobile app development: -

It is always unique when the two industries work together. The results are unpredictable, but there is still a chance for innovation. Likewise, AI and mobile app development have merged and are a formidable team in the development industry. The contribution of AI in mobile app development is immense, and it is still growing. Let’s take a look at the five best advantages of using AI in mobile app development.

Eliminate monotonous work:

Any work that has been done over a period of time becomes monotonous. Introducing AI into mobile app development eradicates the feeling of monotonousness and makes it interesting during the development process. Similarly, mobile app development companies can focus on other essential tasks, while the AI takes over the development process.

Increases efficiency:

Humans cannot work for a long time. If at all, a situation arises for humans to work for a longer time, efficiency has to be compromised to make the plan work. However, with AI, it is possible to work for any number of hours continuously without losing effectiveness.

Customer satisfaction:

Artificial intelligence, when added to the mobile application, makes customers happy and satisfied. Especially when it is witnessed in the apps that are used in a daily routine, it makes the lives easier for humans. Customers are happy and satisfied if a machine reduces their day to day work. This is what artificial intelligence does. It takes customer satisfaction to another level by analyzing customer behavior and suggesting to them the right items at the right time.

Customer retention through AI:

Integrating artificial intelligence into mobile apps will serve a higher purpose if it is utilized well. Many of the retail giants use AI to the fullest by allowing it to analyze a group of data and send notifications and alerts in regards to their purchase behavior. This is one of the most efficient techniques that will allow customers to connect with the brand and stay loyal to it.

Decrease errors and increase accuracy:

The most crucial reason for AI being preferred by many people around the world is to decrease errors and improve accuracy. In a field where a small mistake in the code can change the course of the application, AI works handy and eliminates that tiny amount of error in the process.

The Bottom Line:

Considering the increased growth found in the AI industry, it is wise to integrate AI according to your business need. Human labor is vulnerable to AI growth. Thus, AI has to be dealt with the utmost care when there is a slight involvement of human labor. The mobile app development industry is a hotspot where the participation of humans is a must. This is where smart integration must be done to balance the work of AI and humans.

George is the Head of Business Development at Soft Suave. Being the Cornerstone of Soft Suave, George inspires and manages a team of senior salespeople who create opportunities for business growth.