Real Estate Viewings: 6 Amazing Statistics of Virtual Home Tours

With online businesses booming, it comes as no surprise that many of them are taking advantage of digital platforms to boost their sales. The real estate industry is no exception.

Technology has transformed the old-school world of real estate in a big way, but few people in the business use technology like virtual tours to its full advantage.

The 360-degree virtual tour technology is an extremely powerful promotional tool, with numerous advantages. The marketing implications of this high-impact technology are huge, and the latest industry statistics support this.

The unique ability of this technology to showcase the entire three-dimensional space, makes it particularly valuable to the real estate industry. Interactive 360 virtual tours are now identified as one of the most effective ways to market and promote real estate.

A 360 virtual tour will help in selling a commercial or residential property way faster than stills or video. It gives a sense of luxury, builds more trust with homebuyers, and increases agent-buyer engagement.

So, if you’re considering setting up a virtual tour for your business, but aren’t sure if it will work for you, here are some statistics that could help.

RoI for Virtual Imaging is Estimated at Less Than 4 Weeks

Unlike other initiatives that can take up to months to prove Return on Investment, businesses that incorporate virtual tours see quicker results. Virtual tours follow all the guidelines for the perfect digital content – they are immersive, interactive, engaging and compelling.

83% of all Homebuyers Want Visuals

The demand for more personalized content has increased, so it’s no surprise that per cent of online shoppers want to see visuals of a property they are considering before they invest in it or make a purchase.

54% of Buyers Won’t Look at a Property if There Are No Virtual Images

This statistic really shows what’s at stake for you and your business. Virtual tours are popular among customers and desired by many. However, a majority of them won’t even bother looking at a property unless it has virtual images of the house. Therefore, it is important that you have an online visual support, else you risk losing your potential customer.

Real Estate Listings with Virtual Home Tours Get 87% More Views

According to a study conducted by Realtor.com, listings with a virtual tour get a significant 87% more views than those without virtual tours. Considering the previous statistic, it’s no surprise that most people won’t even consider looking at properties without a virtual home tour.

Virtual Tours Keep People Hooked onto a Website 5-10x Longer

Using virtual tours not only draws in customers, but keeps them there too. The virtual home tours will give home buyers exactly what they want when it comes to purchasing the property. These tours will also increase website traffic and maintain your customer base.

79% of Repeat Homebuyers and 84% First Time Buyers Use the Internet to Search

Majority of homebuyers these days don’t seek out properties by using the newspaper or driving around looking for a ‘For Sale’ sign – they just log on to the world wide web. One may wonder what this has to do with virtual tours. Well, the internet and real estate websites are the perfect platform for customers to go on virtual tours and will benefit them as well as those selling properties.

With these statistics, it’s not difficult to comprehend the kind of impact virtual tours can have on your business. It’s evident that homebuyers want to see virtual tours when they’re looking for real estate properties online. This not only benefits homebuyers, but real estate agents too.

Virtual real estate viewings save time and money and also help customers make informed decisions about the properties they are looking to buy or invest good money in.

A digital marketer & content creator with an extensive experience of 7 years working with my passion.