8 Reasons For Using Blue Color In Healthcare Logos

A logo is not just a symbol to market a business but to showcase its very qualities especially when you’re designing a healthcare logo for your new hospital or clinic, maybe. But there’s a particular color that healthcare professionals tend to incorporate in their logo design (and you should do the same).

There are different healthcare logo designs in different color schemes but blue is one such color that always wins the debate for various reasons. Yes, the very color that has earned a respect for itself in healthcare industry.And we’re dedicating this post to describe the various reasons to use blue color in your health logo.

Credibility

When we talk about healthcare centers, we expect a credible source that we can trust with our lives. And logos help these centers to showcase this quality into our mind in which color blue helps a lot. Due to their relatable quality, blue color has become a favorite in the eyes of healthcare industry.

Trust

There are too many hospitals which makes the selection process a little tougher for a patient. And the easiest way to pick one is to go with the one that offers the element of trust. Here, using blue color helps the logo designer in pulling off this whole plan. In other words, blue color (due to its calming element) offers the element of trust to our mind via the health logo design.

Knowledge

From a simple cough to severe health conditions, we never want to get treated by a quack but seek a true professional holding unlimited amount of medical knowledge that we get into a healthcare center. These healthcare centers use their wellness logo design to prove their knowledgeability via the color blue. Because blue have the connection with knowledge and wisdom, too.

Power

Along with trust and knowledge the color blue is also known as having association with power, too. Since the healthcare centers deal with diseases, the blue color’s association into the healthcare logo design helps them display this element, too.

Professionalism

Blue is deemed as the color of discipline and professionalism and healthcare industry use this quality very strategically. Because being professional is a prerequisite in this industry so this inclusion works well for branding purposes, too.

Cleanliness

One of the many reasons that healthcare industry prefers using blue color into health logo design is due to its association with cleanliness. Healthcare industry gives regard to clean surfaces for reducing the invasion of germs and blue color helps them in including this element into their branding.

Security

When we talk about healthcare centers, we seek safety and full security for our lives and the lives of our family members. Color blue helps these healthcare centers in portraying themselves as a safe place to come and get treatment.

Focus

Along with many industries, healthcare industry also acknowledges that blue color has relation with focus. And this is one of the many reasons why they use it into the healthcare logo designs

Comment below and let us know why do you prefer blue color for a healthcare logo design?

Denver Mattingly is a freelance Research Analyst and a passionate Writer. (edited)