Definite Shopify SEO Guide 2021

Shopify eCommerce development company comes up with several SEO features like automatically generated sitemaps and others that help your e-store can climb up and attain top rankings on Google. Let’s dive into the detailed guide to master SEO for your Shopify store and top the table in the web page ranking of 2021.

Ultimate Step-by-Step Guide to Rank 1 on Google:

1. Optimize Page Title in Shopify

Use catchy titles and keywords to drive traffic on your site. Although the keywords in your title are important to the search crawler, make sure they are not full of keywords and are interesting enough to target readers.

Since Google only displays the first 50-60 characters of most page titles, keep your page titles less than 40 characters so that they do not fall short in search results. Also, if the title is truncated, always include your main title at the beginning of your page title.

2. Speed up your site

Your site is easy to navigate and when everything is running quickly, visitors are not disappointed. This means that they are more likely to spend more time on your site.

To make your Shopify faster, you can do the following:

• Use a fast, mobile-friendly theme
• Use small, customized images
• Delete apps you don't use
• Avoid using sliders

3. Investigate the correct target keywords

SEO Guide is not complete without hints for keyword research - the foundation for SEO success. So the question is, how do you find the right keywords to get traffic to your store? Not the best way to start with fancy tools, but to list at least five key elements that your customers care about and are closely related to your product.

Think from the customer's point of view. What search terms do you use to find the products you sell? You may be inspired by these things:

• Your buyer personality - Search forums and subdivisions related to your products - Social media hashtags related to your products - The title, meta description, and image alt-text used on the contestants' sites are given.

5. Optimize your Shopify product pages

The next step comes the optimization of your store pages using the keywords. You must have a list of keywords and a logical site structure for optimization. Start with your top pages first. These are your homepage, main product collection, and best selling product page. We are talking about pages that have the most profit and results in best conversions.

If you are opening a new store, you still need to optimize your homepage. Here are some easy ways to choose from:

• The most sensational product pages until your store open - Product pages related to the most searched keywords (> 10K searches/month)

• 6. Add AMP to your Shopify Store

Accelerated Mobile Pages (AMP) is an open-source framework developed by Google in collaboration with Twitter that provides a better, faster experience on mobile devices. Simply put, it's a framework that allows you to simplify HTML and create a lightweight experience for mobile by following streamlined CSS rules.

Today, more than half of your store visitors come from mobile devices and this number is growing with each passing day. Therefore, it is important to reduce your store page load time on mobile devices.

7. High rank with Content Marketing

Next vital step that comes is content marketing helps increase audience engagement on your site. As the eCommerce development owner, you may be tempted to reduce the content or to describe the product description as insufficient content.

It allows your content to learn about your brand in a way that excludes sales for customers and potential customers. You can build inbound or backlinks for successful marketing tactics. The more links you receive from other websites, the more Google thinks of your website as a source of helpful content.

8. Use the canonical tag for duplicate content pages in Shopify

Like broken links, fake content is another high priority issue that often damages e-commerce websites. Duplicate content occurs when two different URLs of the same website contain the same or similar content.

This can be a problem for search crawlers as they may not be able to identify which of the two pages is considered the "preferred" or canonical version. For the uninitiated, the canonical URL is the URL of the page that Google considers to be the most representative of the set of duplicate pages on your site.

If you are not aware of this step then you can hire a shopify expert.

Conclusion

Rankings matter a lot for a web page to drive sales and engage consumers. By working through these key steps in the Shopify SEO guide, you’ll be climbing up the search results rankings in no time. Hopefully, this content you have found informative and useful for your store. These key steps will ensure you rank top the table, then why are you waiting for? Start following it now.

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