Flamingo Marketing Strategies

6 SEO boosts you can make for your businessDecember 21, 20202020-12-07T16:25:04+00:00BlogsSEO – everyone’s doing it, but are they doing it right? What role can you play within your business to ensure that the wrongs are righted and rights are amplified? Is there a trick to the dark art of search engine optimization, and indeed on-going management? Do we have secrets to share?

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There are no quick ways to reach the top of the search pages, and perhaps if you feel that is all that matters, don’t read on.

However, if you want to get up to speed on what you should be looking for from your website, and what you can do to direct or speak more knowledgeably with your SEO agency or marketing team, look no further.

Here are 6 simple SEO boosts that’ll make a big deal to your business.

1. Remember your messaging and purpose as a business

Who are you and what does your business do?

That’s a reasonable question to ask. If you’re a window cleaning company that works in Warwickshire, Dudley, Wolverhampton, Walsall, and Solihull then that’s where you’ll be seeking web traffic from.

You know that your website must, above all else, talk about topics that are relevant to window cleaning in those areas.

Then, dig deeper. Are you transactional, expecting one booking from a client and then onto the next? Or are you looking at a B2B audience where you’ll need to think about keeping people updated on your business and the topics that will keep your key accounts engaged?

From your messaging and business purpose, you can look at your website’s navigation and structure.

Do you need a news section if you have no news to share? Are you publicly trading and need an investors’ center? Are you a software company that wants a demo request, meaning that the site should be structured with information first and conversions are possible on every page and highlighted in bright neon lights?

Don’t overthink this. SEO may be a deep, and quite possibly complicated art, but your website must come back to who your business is and what they want to achieve.

2. Think about the customer journey and buyer personas

If you know your site speaks clearly about your business and what it wants to achieve, that’s the foundation that you build upon.

The next step is to think about your buyers, their needs, and their journey from visiting your site to becoming a customer (or making a repeat purchase).

We’ve written at lengths about the value of buyer personas, but with websites, your ideal buyers must be front and center when you consider the navigation, layout of pages, and the routes to conversion (demo, more information, purchase, etc.).

Buyer personas are not just for content or enabling better sales conversations.

If you target HR managers, financial directors, and project management offices, you *must* speak to these people.

Your site is the digital storefront to your business. Talk about the topics these people care about using the language they’d expect. Have product use cases for your personas that show these people the value of who you are and what you do.

Think about creating FAQ docs – an inventive way to build traffic after all, as Google builds its use of schema mark up (the technical SEO which provides featured snippets and ‘people also ask’ in the search results: