4 step easy guide to set up Bing ads

What is a Bing advertisement?

Bing is a Microsoft search engine just like Google. It is a default search engine that our laptop/desktop has. It is used by 137 million people.

The tidbit about Bing-

• Monthly searches are near about 6 billion
• Bing share 35% searches among all platform.
• As already told 137 million users

Data speaks it all. Bing is clearly in use and for small or medium businesses, it is simply not ignorable. Now, you have an additional platform to market your business on. But many of you are still in doubt.

So, let’s clear it.

Quick FAQ-

Why use Bing?

Many digital ads experts perceive the two platforms as competitors but in actual these are complementary. On Bing, you can cover leftover users that you couldn’t have reached on Google.

Is using Bing worth your time and money?

Microsoft has two other search engines- AOL and Yahoo other than Bing. So, you are not only running ads on Bing but on other platforms also without any cost.

Who uses Bing these days?

Get back to the data above. Look at your business requirements.

Is it costly like Google?

No, it is way cheaper than you think. The average cost per click is less than $1.54.

Other perks of Bing ads-

1. Low competition- As you know many marketers are busy making ads on Google you can have an advantage on Bing due to less competition.

1. Low cost-per-click- As the competition is low on Bing, you can cut expenditure here for other purposes.

1. You don’t need an expert- There is nothing like Bing Ads Expert if you know how to work on Google ads.

How to set up Bing ads-

Step 1 Make an account on Bing.

Step 2 Either create a fresh ad or import it from Google

Step 3 Analyze keywords

Step 4 You are good to go.

Here is a deep explanation-

Step 1- If you don’t have an account on Bing, just go to its website and sign up. All you have to do is fill the details- company name, your name, etc.

Step 2- If you already have created an ad on Google, you can simply import it else create a new one.

Step 3 – This step is similar to what you do in Google ads. There are many software you could use for this purpose. Pick any and spend some time in researching.

Step 4 – Create your first campaign. You can use all the features of scheduling to show your ads to the right person at the right time.

Conclusion- For many marketers choosing Bing could not be an intelligent step but only savvy know that it does work. After all, if you can’t get leads on this platform then how you going to get it on competitive platforms like Google. Those who get this point will definitely give it a try rest depends.

You can also use this platform as an experiment ground so that you don’t risk things on Google.

RJD is a digital marketing agency. Apart from Bing advertisement, this agency works no other digital platforms like Google Adwords, Instagram marketing, Facebook, and other social media marketing.

An AdWords expert is the one who manages advertising campaigns through strategy, analysis, design, etc. It is an important component of digital marketing.