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Interactive Touch Screen Kiosk - The Innovative Digital Marketing Solution

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Sep 17, 2014

Interactive touch screen kiosks are among the newest innovations in display and digital marketing technology today. Through high-tech recognition of multiple finger contact points within the interface surface of a display kiosk, user-interaction is faster and more simplified. This interactivity enables quicker and more intuitive communication between kiosk users (consumers), and the host organization (business). With multi-point interactivity, advanced functions like fast scrolling, intuitive gesturing, and other experience-enhancing features are enabled.

Multi-touch kiosk technology offers a wide range of benefits and advantages not only for users but for host organizations as well. They offer a more engaging, effective, and informed transaction experience, thus boosting end goals and user satisfaction—whether it be for sales, processing, or for information dissemination. Thanks to technology developers offering premier platforms for these kinds of advancements, it is now possible to use this sophisticated technology even without advanced technical knowledge. New platforms today allow users to create interactive digital experiences, even without writing code, allowing businesses to build attractive and highly functional applications for their intended audiences without the need to study and master complicated coding.

One of the greatest advantages of multi-touch kiosks is that they mimic typical user interfaces such as smart phone, tablet, and handheld device interface designs, eliminating the steep learning curve that users need to go through in order to figure out how to use the tool. This makes deployment easier as well as the transition from typical displays to a more interactive, intuitive, and helpful information, sales, or checkout kiosks. Among the organizations, industries, and businesses that will benefit greatly from this kind of technology are healthcare, retail, and even government, and educational institutions.

Touch screen technologies in the past were limited to the use of large buttons and cluttered interfaces. Today, however, kiosks have more organized interfaces and multiple touch points, which accommodate user gestures instead of relying on large buttons for different functions. This way, users can more intuitively and quickly move through content to find what they need and complete their transactions. New designs also allow users to use the kiosks as they would their handheld devices—allowing them to swipe across screens to turn pages and scroll through service or menu options, and even pinch and zoom elements to magnify objects. This kind of enhanced user experience can definitely help organizations raise customer satisfaction, especially in healthcare, retail marketing, and way-finding applications. Browse the net to find more information and details on interactive touch screen kiosk software available in the market.

About The Author:

This article is written by David Kyalo a successful technical writer. He is interested in and fascinated by technical topics. He write unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

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Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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