What are the Top Reasons for Advertising on Social Media

Long are the days gone when the traditional form of marketing was prevalent across the world and people used to know about any product or services through the television or from door-to-door marketing? With the rapid advancement in technology, a lot of things have changed for the good and this technological advancement has also impacted the marketing sector across the globe. The last decade saw innovative marketing trends that had a far wider reach than the traditional forms of marketing. One such platform that had a profound impact on marketing is social media.

Various social media platforms that connect billions of people across the globe gave investors and businesses just the opportunity they were looking for to reach out to a wider section of people that were previously difficult to get in touch with. Advertising on social media also led to huge gains for the businesses as they were able to establish contact with their clients easily. Here in this article, we will discuss the top reasons why you should advertise on social media.

Benefits of advertising on social media

When you are running a business the biggest concern for you is to reach out to more people for the growth of your business. Various social media platforms provide you with the right opportunity to expand your business. Whether you are new to social media ads and are considering the investment, or are already advertising elsewhere, the following benefits will encourage you to diversify your efforts and reap the rewards.

Low on investments

If you compare social media advertising to the traditional method of advertising, then you will find that the cost incurred on social media advertising is significantly lower and if you are having a low budget, then you can still enter the auction and find success. However, the more you have to spend on ads, the quicker you will learn what is working and what is not, optimize performance, test more variables and reach more of your goals like website traffic, signups and sales.

Social media platforms like Facebook, Instagram, Pinterest, Youtube and many others have got their own pricing mechanism. Nevertheless, if you are having a higher budget and target to reach out to a wide section of people that are business-oriented and will help in the growth of your business, then you can advertise on LinkedIn to generate leads.

Target new customers

When you are considering advertising on social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, or Snapchat, this allows you to reach out to and connect with new people who may benefit from your product or services. Social media advertising is different from intent-based, keyword-centric search engine ads. Social media ads target users based on their interests, behaviors, and other demographic data.

This gives you the advantage of introducing your brand to new customers based on targeting and how your offers match up to those interests and behaviors. People who don’t know about your product or brand and by seeing your prospecting ad may realize that it could benefit their life in some manner or they simply want what you are selling.

Various formats for advertising

Each social media platform has its own ad specs, placements, and formats; there are some common denominators across platforms. However, the greatest advantage that comes with social media advertising is that there are creative freedom and endless tactics and options to display your brand in the context you want. From using static images to ephemeral and long-form video content, you can use every bit of the ad placement space to increase your ad real estate space on screen so that the user focuses on you and it limits outside distractions from other ads and content.

In addition to this, if you are able to use video creative and formats to showcase your products, services in use, and your brand story, then you must do so as video content tends to be more appealing to users. Video content also helps manage user expectations about your offerings and it can enthuse life in your brand.

Finally

The above-discussed factors are some of the top advantages you get when you advertise your brand on social media. However, in order to reach out to more people, you must have a clear strategy and plan as there is fierce competition on social media.

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