Top Shopify Apps to Efficiently Run Online Business in 2021 (Part 2)

As you may know, Shopify is a flexible and complete solution for creating an e-commerce store. With a wide range of apps, merchants can improve default Shopify functionality or add a totally new one. This article will help to save you time by highlighting the best apps available on the market.

Here you will find out the best marketing and sales apps, including top Shopify apps for SEO and website optimization.

Best Marketing Apps for Shopify

Marketing and promotion are some of the vital elements in a comprehensive strategy focused on attracting new customers, retaining existing ones, and growing sales.

Shopify apps to drive traffic

Free Traffic $ Easy Ads is one of the best Shopify apps for traffic due to its broad functionality and the features concentrated in it. It allows users to manage Facebook, Instagram and Google ads in one account.

Facebook channel app is a good choice if you only want to run ads on Facebook and Instagram. This Shopify ads app provides merchants with all the tools to successfully sell and market across Facebook and Instagram.

Clever Ecommerce app for Google Ads is a great option if your Shopify business wants to target people on the Google Adwords network.

Top Shopify email marketing apps

The reality of traffic, even targeted, is that most visitors that come to your store won’t return. Building mailing lists and sending promo messages can help you retain the traffic. You can use one or a few Shopify mail apps to collect emails.

Privy - the best email marketing app for Shopify, which merchants can use to collect customers’ emails from all subscription forms.

Omnisend Email Marketing is an email and SMS marketing platform. It allows the creation of beautiful, shoppable emails in minutes using a drag and drop email builder and a variety of ready-made email templates.

Klaviyo is the best Shopify email app that helps businesses to create lasting and high-value relationships with customers. It works across all marketing channels they use – email, SMS, web, in-app notifications.

Referral Candy can be integrated with both Shopify and Shopify Plus e-commerce stores. It provides a wide range of customization options to control the look of every element – from emails to pop-ups, with a drag-and-drop template editor or CSS.programs as well.

Best Shopify analytics app

Replay Live Session Recordings by CartKit is the best Shopify analytics app. Making live session recordings of each visitor on the store, allows the e-commerce team to see what visitors really do on your website and where they get confused or stuck.

LimeSpot Personalizer is a powerful personalized recommendations app for Shopify stores. It is an AI-powered personalization tool that empowers merchants and marketers to deliver personalized shopping experiences across web, mobile, email, and ads.

Frequently Bought Together by Code Black Beltand is one-click upsell Shopify app and discount Shopify app all in one! This app analyzes previous purchases in a store database and produces a pull with recommended products that are usually added together to the shopping cart.

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I work at Whidegroup, an e-commerce development company, which specializes in providing feature-rich e-commerce solutions in web development, UI/UX and consulting.