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Importance of Digital Marketing for Real Estate Business

Author: Auggie Diaz
by Auggie Diaz
Posted: Mar 12, 2021

Digital Marketing has revolutionized the art of "shopping". Ranging from the generic daily need items to tech-savvy electronic gadgets, everything is being sold online. Hassle-free and time saving is the new mantra, and Real Estate is undoubtedly no exception. Did you know in the year 2010 alone, the number of real estate transactions carried out online was a staggering 85% of the total market? Also, research says, for real estate industry-relevant phrase "house for rent in California" more than 25% of searches done for this keyword comes from outside the US. So, to bring a digital presence, hiring internet marketing agency Queens NY for your business is your knowledgeable choice.

Statistics; Digital Marketing for Real Estate

  1. 33% of the buyers buying for the first time are researching online.
  2. Social media used by 91% of realtors
  3. 49% of the leads come via referrals
  4. 52% of the prospects used an iPhone in their home search
  5. 83% of home buyers see pictures of the property online
  6. 80% of all home buyers are searching online

The Best Strategies To Implement

  1. Live-streaming apps are a must. This helps consumers to still have the opportunity to consider the home for a purchase even if they weren’t able to make it.
  2. LinkedIn will be bigger: For home buyers, one can get a full picture of your credentials if they wish to purchase something.
  3. Digital Storytelling is growing day after day. Instead of reading long, boring paragraphs, users say they want short, engaging video clips for supporting a brand. Did you know 76% of US people who use Facebook said they see videos there?
  4. Social media has been successfully joining millions of people every day. Be it LinkedIn, Twitter, Facebook, Instagram, or Google+, they have over a billion active users combined every single day. Why not market to them?
  5. It is important to incorporate all three platforms to get the full picture. As of now, we only think Google as a credible search engine, but studies show that Bing and Yahoo maintained a steady search market share.
  6. It is important to cut down your website and refine your pages to concise information and each list valuable. So, develop quality website content.
  7. In order to stay relevant, real estate agents should be devising mobile-friendly websites to engage users. Research says, today, most of the people are doing business on their smartphones to increase versatility and save time.

Final Words

So, are you a real estate agent who is looking to take tour business to the next level? Consider real estate marketing agency in New York! From web designing to creating brand videos, the SEO consultant in NYC will do the needful to bring your business an digital presence.

The author of this article is working at a leading real estate marketing agency in New York. In this article, he discusses the importance of digital marketing for the real estate business. To learn more, visit

About the Author

Ask8 is an internet marketing consultant firm that helps local business with their internet marketing, web design, SEO NYC, Video Marketing & more.

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Author: Auggie Diaz

Auggie Diaz

Member since: Jul 12, 2018
Published articles: 25

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