5 E-Commerce Trends to Watch in 2021

The year 2020 was a completely different experience for all of us. Our homes became offices, movie theatres, restaurants, and whatnot. The year 2020 was a bumpy ride which the world was not ready for or happy to have. If we take the businesses that succeeded in these times, e-commerce will be one of them. Online shopping has become the new normal.

The year has normalized online shopping. Not just millennials but people of all age groups are now efficient online shoppers. So it is undoubtedly the best time for businesses to start their e-commerce section. Many businesses have indeed begun their e-commerce during the last year. Now let us look into five e-commerce trends to watch out for in 2021 to improve e-commerce UX.

Social Media E-commerce

Social media is now flooded with business promotions more than ever. While you scroll through these platforms, you can see the advertisements getting displayed on your newsfeed. Most of the time these are the products which we are looking to buy.

With many new small-scale businesses blooming up, the customers have many options to choose from and a lot of varieties. Social media marketing has become one of the most popular and powerful marketing techniques. With social media e-commerce, the customers can do the shopping while scrolling through the pages. They don’t have to navigate off from the platform to do the shopping.

AR and VR for product visualization

The one drawback of online shopping is that you cannot see or feel the product for real. Now it is the problem of the past. With augmented reality and virtual reality, you can shop with the natural feel of shopping. It is yet another e-commerce trend in 2021.

An e-commerce website or application induced with these technologies will help the customers get the product's authentic feel. It will be like you are in the shop and walking through the aisle. Ikea and Amazon have already started using these to help the customers see how their furniture will look in their living room.

Retargeting

Retargeting is a brilliant method to improve your conversion rates. It can help you in bringing back your potential customers. It is a simple technique where a code snippet is inserted anywhere on your website. And then develop a marketing campaign with it; when a potential customer comes to your page, the snippet tracks down the customer. After the customer navigates away from the page, they will start seeing your business advertisement as they surf through the web.

It is a clever method to make the customer return to the business page. It can indeed improve the conversion rates and thereby the business.

Subscription Service

Subscription service is an efficient technique to retain high-quality customers. This method is likely to become more popular and trending in 2021. Many platforms offer subscription services, and Amazon Prime is one of the most popular ones. With their service, the users get faster delivery, access to endless movies and music, free shipping, etc.

The past year has seen an increasing demand for these services. The subscription service assures service with the same quality, which is more reliable to the users. And for the business, it helps in forecasting the kind of service required and helps them retain and maintain their regular customers.

Personalized Content

It is another looked-upon trend for e-commerce in 2021. All the customers will prefer customized products and services designed specifically for them. With the proper utilization of data the business gets, they can give their customers customized content.

It will be much more convenient and valuable if the customers see advertisements that are relevant to them. In today’s fast-paced online world, no one has the time to spend on irrelevant stuff. You can easily irritate the customers by sending them unrelated advertisements or e-mail. Here comes the importance of making personalized content for each customer.

It can be more beneficial for the customers and time and cost-saving for the business as well. The happy birthday e-mails from the banks will surely make the customer smile. They will feel valued and complimented. Personalized content also has a higher chance of getting converted.

The Concluding Lines

The e-commerce business has seen a lot of changes in the past few years. Voice commerce, Google marketplace are some other trends to watch in 2021. With artificial intelligence, virtual reality, and augmented reality, the user experience has gone to an entirely different level. With UI and UX design and development services, e-commerce businesses can give a good user experience to their customers.

E-commerce business will flourish even more in the coming years. With the advent of new technologies and more common use of the current technologies, we can see even more exciting changes in the sector in the coming years.

Natalia Jane is a freelance app developer in India. She loves to read a lot. She is really passionate about her coding skills.