3 Reasons You Need Google AdWords
Posted: Mar 21, 2021
There’s nothing more depressing than seeing your website filled with cobwebs because of lack of traffic. When there are no online visitors, then there are also no orders and sales. If you want to avoid this, it would be best to invest in effective internet marketing techniques like Google AdWords services.
Google Ads or AdWords refers to an online advertising platform that allows businesses to display their ads on Google’s search engine results page (SERP), usually at the very top of the SERP or at the bottom.
This pay-per-click (PPC) advertising works when advertisers (businesses or companies) pay Google to feature their top SERPs and feature their ads. Here’s how it goes:
- Advertisers will choose relevant keywords (words frequently used by users when searching for a product or service) significant to their business offers.
- They will then bid against other competitors on how much they’re willing to pay Google when a user clicks on their ads.
- The highest bidder and the one with an excellent advertisement quality get to appear and rank at the top of the SERPs.
With all the digital marketing techniques out there, you may be wondering why your business needs a PPC marketing strategy like Google AdWords services. Well, here are three reasons why your company should invest in it.
1. It Works Faster and Gives Immediate Results
Google AdWords generates more traffic and works faster than other search engine marketing techniques out there. You just need to optimize your ad campaign and focus on getting a set of relevant keywords for your business to secure that top spot on Google’s SERPs.
SEO and organic traffic are still beneficial to your business in the long-run. But as you optimize your website and wait months to rank high organically, you already have a running marketing campaign to drive leads to your page.
2. It Increases Brand Awareness
Besides driving traffic and converting it to sales, Google AdWords services also help increase brand awareness. It does so through its Display Network, which shows your ad to the target audience while browsing affiliated websites or watching Youtube videos.
This increases your brand’s exposure by displaying your ads in front of plenty of users for a cost-effective price. Further, you can tailor your ads to appear only to your target audience.
3. It Helps Grow Your Business
Using Google AdWords not only ranks you higher in the search engine results pages. It also features your ad campaigns in Google’s other platforms (Youtube, Gmail). Thus, helping your business widen its online presence.
Further, Google continuously improves AdWords to make product listings more engaging than organic ones. You also get to see your money’s worth since you will only bid on keywords relevant to your business. At the same time, you will only get charged when someone clicks on your ad.
This kind of advertising service allows you to reach your target customers, build your brand’s name, and compete with the big leagues in your field.
Gaining organic traffic is great, but there’s no reason not to maximize your marketing strategies through an effective yet cost-efficient PPC method like Google AdWords services.
Salt Rank is a Website Services Agency and SEO Company in Kansas City that offers effective Digital Marketing for Small Businesses. We offer SEO services, Google Adwords services, and Web Development services.