Instacart clone - A business model for your grocery delivery business in 2021

A few years ago, online grocery shopping was a luxury, but now, it is a necessity among people. Especially during the pandemic period, people are preferring grocery delivery apps. It is convenient for them as the ordered groceries have been delivered to their doorsteps.

Among many grocery delivery apps, Instacart is the widely preferable one. According to the report of Pitchbook, it is the second-largest U.S- based unicorn startup company behind SpaceX that valued at $74 billion.

There is no wonder that the online grocery delivery service has skyrocketed during the pandemic period. Instacart is the largest unicorn startup company that is valued at $39 billion in new funding round and is going to add $265 million. Its valuation has doubled for a second time since the pandemic.

Instacart is already running successfully by offering a grocery delivery service. In addition to this, they have declared that they are going to move into delivering office supplies, sporting goods, televisions, makeup, and drug store essentials, according to CNN Business. It is evident that they compete with Amazon and other delivery platforms such as Postmates, DoorDash, and Shipt.

By knowing the success story of Instacart, if you aspire to create and launch a grocery delivery app like Instacart, this is the best time and the right choice.

Before you jump into the sea of Instacart clone app development processes, you have to know about the three major aspects: Business model, feature-set integration, and app development. This blog will explain these briefly.

1. Common business models of the grocery delivery apps

Instacart being the most popular app, it does not mean that its business model is the right one. Despite this, there are some other business models in existence. Let me discuss the standard business models of on-demand grocery apps. Consider any one of them as per your choice.

• Marketplaces

This business model does not require a physical grocery store. The grocery service provider has to provide their menu and the customers make an order. Once the delivery person accepts the delivery request, they deliver the order to the customers.

• Aggregators

Instacart follows this business model. It is somewhat similar to the previous business model but the only difference is you will not input the menu. Instead, the grocery stores that are collaborating with you will decide the menu. As already mentioned, this model is the same as the Marketplaces model, and it is not necessary to have a physical store.

• Single store

This business model is effective for small grocery stores. Implementing this model will increase the customer’s attention.

• Grocery chain

This business model is in practice among large market players. This has regular customers and they can buy groceries using the app. The grocery delivery app serves people all over the country or city.

1. Significant features of the Instacart like app

The next step in the app development process is to decide which features to integrate into your app. Irrespective of what business model you choose, the grocery delivery app must contain the following significant features.

• Customers can browse for the groceries they need using the Search feature. The groceries they are selecting will be added to the Cart. Before they confirm the order, they can manage the grocery list by adding or deleting them according to the preference.

• Customers do not have to search for frequently purchased groceries every time. Instead, they can order from the Suggestions displayed by the app.

• To widen your customer base, you can offer Discounts and Offers on the homepage of the app. Customers will be happier to buy if their favourite or frequently purchased products are given with some discount.

• Depending on the customer’s preference, they can schedule a time for grocery delivery using the Scheduled delivery feature.

• Giving multiple options for making a payment to customers is a huge plus. Make sure to incorporate various Payment gateways as they can prefer any available payment options as per their choice. Besides, giving the digital payment option, you have to include Cash on delivery.

• Customers can check the status of the order using the Order Tracking feature. Upon confirming their order, the app will update each detail about the order via Push notifications.

• Last but not least, the Reviews and Rating feature will allow the customers to provide feedback about the grocery delivery service. They can even rate the app and a particular grocery store. By analyzing the customer’s feedback, you can improve the Instacart clone app’s performance.

1. App development

Considering a reliable app development company is essential. They build the Instacart clone app once they review your business requirements.

Generally, mobile app development companies offer two different app solutions for development. One is the traditional way in which the programming language and technology stack has to be chosen depending on business requirements. This approach is time-consuming and requires more money.

Another way is preferring the Instacart clone script for developing the grocery delivery app. This approach is less time-consuming as it is a ready-made solution that can be 100% customized with advanced & innovative features based on an individual's business needs.

Take away

Amid the pandemic, there are many more opportunities for entrepreneurs to develop the Instacart clone app as customers shift to mobile apps to avail the grocery delivery service.

This is Christian bale. I'm professional in clone script. I developed manifold clone script software's.