Comprehensive Guide to Facebook Marketing

Facebook Marketing has been around for many years, and the way it is revolutionizing the business sector is not a secret anymore. However, the social media giant made several improvements to its marketing tools, such as chatbots, 360-degree videos, and more.The social influence of Facebook is astounding, which boasts about 1.56 billion users who are active daily. This platform offers a record-breaking number of potential clients that brands can take advantage of if they have an expert Facebook marketing agency like Seek Social onboard. This guide touches on the social media powerhouse that provides an avenue for enterprises to flourish. There isn’t a single way to handle marketing on Facebook, but these pointers can help the marketer make the most out of this website.

Setting up a pageMuch like a personal account, a Facebook Business Page is a public profile that lets users discover a brand. It is a marketing tool that helps businesses distinguish themselves from the competition. It can be used to list products and services, share content and media related to the industry, and ultimately introduce the brand to the world.Before an owner or marketer can fully benefit from Facebook marketing, it’s essential to set up a solid page, and here’s how.

Create a business pageThe owner or marketer needs to have a personal Facebook profile before building a Facebook business page. What makes it great, aside from being free, is that it lets the personality of a brand shine. Creating a page is as easy as entering the business details asked on the prompt. It also allows uploading a profile picture and cover photo to identify the brand better. The page info, such as description, contact details, and business hours, can be edited as well.Adding a call-to-action button such as "Contact Us" or "Shop" helps a business direct the potential client towards a successful sale. Additionally, keyword-rich descriptions can do wonders for a Facebook page, especially when done the right way creatively.

Types of postsAs a social media platform, Facebook allows users to create, like, and share posts. Businesses can take advantage of this feature by creating posts that can spark engagement in various ways. It is an essential part of any social media strategy, so carefully curating content is crucial on Facebook.Traditional text posts have never gone out of style, especially if the brand wants to start a conversation with the audience. However, the algorithm isn’t too friendly with bare-bone text posts—media-rich content gets more traffic and conversions in comparison.Photo and video posts get much higher engagement rates. Visual advertising remains a top trend in digital marketing, and it holds on this platform. According to reports, 93% of business pages post a video on the site once a week.Facebook stories, link posts, and Live video posts also form part of what a marketer can share on the social media site. The most suitable type of post that a brand can utilise depends on what their audience wants to see the most.

Facebook InsightsOnce content goes live, a marketer can see how it does in terms of reach and engagement via the Facebook Insights feature. It helps a business see what posts resonate strongly with the target audience and build an effective strategy from there. Facebook Insights can help a marketer and owner make informed campaign decisions. It’s a significant marker of what works and what doesn’t so that all actions taken on Facebook result in brand awareness and better conversions.

Facebook AdvertisingFacebook Ads is the platform’s classic form of advertising. It works much like that of website ads, which appear on side columns. It is often called a Marketplace Ad that typically features an image, the headline with copy, and a clickthrough link. Facebook marketing campaigns that include this tool could expect more likes on their page or website because it lets the brand target a specific demographic. A marketer can perform ad testing using different ad versions to determine what design and setup work best. It also comes with a built-in measurement tool for ad performance that shows how an ad is fairing and whether it’s worth the ad budget the page is paying. Facebook ads help increase likes on a business page and engagement, consequently.

Facebook Promoted PostsThe platform allows businesses to pay a flat rate to help a specific post reach a target number of users, improving impressions and brand awareness. Facebook Promoted Posts increase the chance of the brand’s content being seen on the news feed of people who matter. Even fans of a page will not see every post since a user usually gets swamped by all sorts of content from other liked pages. Promoted posts ensure that a brand’s text or video posting gets guaranteed attention from its followers and their friends.

Facebook ContestsAnother unique marketing tactic on this platform is running promotions such as sweepstakes or contests through Facebook. This kind of advertising increases brand awareness and following because it appeals to people who want interactive content. While contests can’t be hosted on the Facebook site per se, a business can utilize third-party apps like Shortstack or Pagemodo to create quizzes or sweepstakes. Running this kind of promotion helps a brand set itself apart from other competitors since contests are highly customizable and offer added fun for users.

Facebook Exchange (FBX)Advertisers can take advantage of Facebook Exchange, an ad retargeting tool, via real-time bidding. Using user web history data, the brand can push its ad for a related product or service that the potential client failed to purchase the first time.These ads can appear on side columns or as news feed posts. Facebook Exchange offers impressive response rates and lower cost-per-click than other retargeting tools. However, the clickthrough rate for FBX is lower compared to other website tools, such as that of Google Display Network.

Wrap UpFacebook marketing can deliver mind-blowing results for any brand, but it has to have professional touch care-of marketers who know how to do it. Seek Social is the UK’s leading agency for digital marketing, with particular expertise in using Facebook to meet advertising goals.

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