Optimize Blog Post Images for SEO

Many times blog owners run behind juicy keywords and tend to forget about the other elements. Images are not only a point of attraction, but they are pretty crucial for SEO too. But, how does image optimization contribute to SEO?

First, they add contextual information, and second, they speed up the webpage loading time. It’s vital to go for an image compressor to ensure that those high-resolution images don’t slow up your webpage.

Here are some full-proof ways to optimize blog post images for SEO!

3 Tips for Optimizing Image for SEO

With the current competition on the web, it's hard to stay ahead in the competition. Blog owners have primarily underestimated image optimization. Try out these tips, and see your site traffic skyrocketing!

Resize the Image

People often confuse image size and file size with being the same. Image size is the dimension of the image itself. In contrast, the file size is the storage space required by the image file. High-quality and larger dimension images can often slow down your website.

You have to scale down the image to an appropriate size without losing much quality. You can use an online image compressor for this task. You must understand the right image file format for your webpage. We recommend PNG for simple files and JPEG for an image with plenty of colors.

Remember to test the optimized image for speed. Once you are done with the image resizing process, you should check its suitability. There are many online tools available for checking your site speed.

Include Catchy Captions

Nothing works as good as a saucy caption. Image captions are the text that lies directly beneath the pictures. Though the captions might not directly affect SEO, they can enhance the user experience.

Most people are attracted to image captions to get a gist of the entire content. In the absence of a good image caption, the bounce rates for your site can increase. It will also damage your credibility with both users and search engines.

Try Alt Tags

Along with image compression, you also need to use alt tags for ranking better on search engines. Alt tags act as a clue for search engines. Without the alternative text, the search engine will not accurately index your pictures.

Even when the image fails to load because of a technical glitch, search engines will pick up the alternative text. This strategy will result in a better ranking and more traffic. You can use brand-relevant keywords to highlight your blog.

Ditch the age-old keyword stuffing strategy. You have to provide more context than the actual file name. You can aim for around 10 to 15 alternative text to convey your image concept.

The Bottom Line

And those were the three simple tips every blog post owner should adopt while including images. If you’re struggling to rank better and gather user traffic, it’s time to embrace image optimization. Image optimization will impress human users as well as search engines.