All you should know about Web Push Notifications – Browsers, Features, Examples

If you ask a group of experts, what tool should we use to boost our businesses and increase engagement then web push notifications will be on the top of the list.

Table of contents

• What are web push notifications?

• What is the conversion rate?

• What are browser push notifications?

• How do browser notifications help?

• Which browsers support push notifications?

• Features of push notifications.

• Examples of push notifications.

What are web push notifications?

Web push notifications are a tool that enables a website to directly communicate with their subscribers, these are clickable messages that a user receives from a website, these messages are robust content but neither are lengthy nor vague. They are used to send relevant information regarding the latest updates. They are pop-up messages with attractive fonts, pictures and emoticons that are hard to ignore. They have been generating a lot of crowd for many e-marketers and have a better response rate than emails and SMSs. The reason behind sending push notifications to users are to keep them engaged, avoid losing the existing crowd, and to increase the conversion rate.

What is the conversion rate?

The conversion rate of a website refers to the conversion of visitors into resourceful users. For example- (for an e-commerce site) visitors into buyers, (for a blogging site) visitors into frequent readers. (For a video channel) visitors into subscribers. Etc. Basically Increasing the conversion rate means making the traffic that visits your site do what you want them to do.

Web push notifications are browser-based notifications and therefore do not need any external app to send or receive notifications. Even if the user is not actively operating the site or the app, notifications will still get delivered on the screen as soon as the browser comes online. Chrome, Firefox, Opera, Samsung Internet are some of the browsers that support push notifications API.

What are browser push notifications?

Browser push notifications are Alert type messages that a website sends to its subscribers' browsers. Because push notifications are browser-based the user does not have to be active on a website or app to see these notifications, these appear on the user’s screen even when the user is not using them. This is the reason why they have a higher click-through rate compared to emails. As soon as the user subscribes to receive information their background details like IP address Or the manual details like phone number and emails that users add themselves are registered at the back-end which are later used to send notifications accordingly.

Although users don’t need to add their contact details with browser push notifications, this is why users normally don't mind signing up for push notifications.

How Do Browser Push Notifications help?

When you visit a website for the first time do you see a pop-up message that seeks your permission to send notifications? That pop-up message is not just asking your permission but here the website is trying to stay connected with you and keep you engaged with them. Once you give access, the website will start sending notifications to you about their latest updates, regarding your interests.

Enabling push notifications of a website of your interest is a good idea if you wish to stay updated with the latest upgrades, without particularly opening or visiting a website. A single click on the notification will directly land you on the desired page.

For a website owner, they are an extraordinary way to generate more traffic for their website, Build an audience that is interested in your niche and helps you earn a better position and revenues.

Which browsers support push notifications?

Here is the list of browsers that support browser push notifications

• Chrome

• Firefox

• Samsung internet

• Opera

How notifications work on browsers -for example, chrome

Chrome alerts the user whenever a website or app tries to send notifications. If allowed the user receives notifications directly. When a user browses sites with meddling or deceptive notifications, Chrome automatically blocks notifications and suggests users continue blocking. Whereas in incognito mode the user does not receive any notifications.

This marketing channel has been used for promotional purposes and has gained a lot of support from the owners, the high response rate has made it widely popular. Not only these notifications can be sent from a website but also applications via browsers. The reason it has so much strength are its features that play a vital role in forming push notifications into the best promotional tool. Let us now know about the features of push notifications.

Features of push notifications

There is no doubt that push notifications are successful because of their versatile features that one can use to create an amazing marketing campaign. Here is the list of push features.

• Scheduling: you can schedule the timings that you find appropriate to send the notifications. This is how you can manage to send time-sensitive information on time.

• Segmentation: organising users according to their activities, preferences, interests and time zone and sending notifications according to the segments help increase CTR and open rate as compared to non-segmented users.

• Drip campaigns: creating an organised series of push notifications to educate and facilitate users helps in increasing the conversion rate. Welcome notifications, nurture leads are types of drip campaigns.

• Trigger web push notifications: these types of notifications are triggered by the user’s actions and are sent accordingly. Like Cart abandonment notifications, browser abandonment notification or a custom notification regarding anything that the visitor left incomplete.

• Price Alerts: A customer always looks forward to a good price offer or a sale offer so it becomes very important to inform the users about the ongoing prices.

• A/B testing: know which notification generated better results and own the capacity to reuse it.

• Push notification analysis: analyse which notification performed better, analyse push opt-in notification performance. And analyse your subscribers- their location, interests and page activities.

• Geological adaptation: since your website is on the worldwide web there will be people from across the globe with different locations, segmentation helps you to send notifications in the local language of the user.

These were the top features that help you create a helpful marketing campaign, before locking your deal with a push service provider always make sure they offer you these features.

Examples of push notifications

Push notification needs to be attractive enough to assemble a healthy audience that participants genuinely, after the list of features and definition of push notifications we will move further by presenting you with 5 impactful push notification examples to propel more engagement from the visitors.

1.Serve them with real-time information.

People love to stay updated with latest information, if there is something important you should inform your users as soon as possible, if it is a flash sale, earthquake notification, cricket score or some political

2. Bring back users using FOMO

Give users a reminder that they might lose on to something very important currently available on site.

3. Stock alerts

Sometimes a user might add something to cart but forget to purchase and later it runs out of stock, you can inform them that they might have missed onto something but also a reassurance that as soon as the stock returns we will notify you will help.

4.Shipment details.

After your user purchases some product it would be unethical to leave them there and not inform them about the progress in their shipment, delivery related information always builds user’s trust.

5. Cart abandonment notifications

Make your subscribers revisit their cart and checkout their incomplete purchase. Adding a touch of personalized information will help more.

These were very few of the amazingly available ideas for impactful push notifications that you can use for your website to boost sales and generate a good crowd for yourself. Push notifications are extremely helpful in building your e-business a successful one. Don’t miss on the chance to adopt a push notification service.

Rupinder Kaur works as Seo Analyst and passionate writer. She is currently all in works writing about marketing, technology, and trends in accounting and tax.