How to Manage Your Google Ads Like a Pro?
Posted: Apr 19, 2021
Google is the undisputed leader in the online advertising market—it controls more than 92% of the worldwide search market. No wonder businesses turn to its ad management platform, Google Ads, to advertise online. That being said, managing Google Ads (previously known as Google AdWords) can be daunting for e-commerce companies that are not all that familiar with pay-per-click (PPC) advertising. This article will go over four tips that will help you manage your Google Ads like a pro.
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This is crucial. You must understand what people are looking for when they land on your e-commerce website. You can use the Google Keyword Planner Tool or a third-party keyword research tool such as SEMrush to find the right keywords for your ad campaign. Enter a keyword, and the tool will present you with a myriad of related terms that should help you get your ad in front of the right audience.
Create Multiple Ad Groups for Different Topics.
The organisation is one of the most critical aspects of effective Google Ads management. Google appreciates it when you put effort into your ad campaigns. Create multiple ad groups for different topics, and then include all of your keywords relevant to that topic in that ad group. In other words, be as precise as possible. This enables you to create highly targeted ads for an ad group, which will result in a higher click-through rate (CTR), giving your ad group a higher quality score and usually a lower cost per click (CPC).
Don't Be Afraid to Use Long-Tail Keywords.
Do not bid on too many general keywords since they will most likely burn a hole in your wallet. Instead, use long-tail keywords. Long-tail keywords are likely to have much lower bids than general keywords. So while you will not get as many searches for the keyword, they will be more affordable and targeted, both of which are critical aspects of successful Google Ads management.
Track Your Campaigns.
Google Analytics is a free service provided by Google that is built into your Ads account. All you have to do is enter your e-commerce site's address and paste some code into your site's pages, and you are good to go. Google Analytics allows you to monitor where your visitors are coming from, set up conversion tracking to see which keywords bring in the most sales, and so much more. This information will allow you to fine-tune your campaigns for optimum performance. It will also show you which ad groups are not performing particularly well, allowing you to avoid spending more money on them. This can make the difference between breaking even and pulling in a fat profit.
In conclusion, many facets of Google Ads management can make or break your PPC campaigns. Since the paid search advertising space is crowded right now, the more you know about how Ads work, the more likely you will stay profitable and competitive. Contact a reputable e-commerce PPC agency if you want to be sure that your Ads campaign yields results.
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