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How to boost E-commerce sales by aligning your SEO and PPC campaign.

Author: Guru Chavan
by Guru Chavan
Posted: May 02, 2021

How To Create Content and Engage to Search Engines & People for your brand

Your growth and reach need to be engaging with your audience as well as the search engines to make you rank great and you know it. So, aren't you excited to reveal the tips for achieving content that engages your audience and search engines?

Content marketing has been enhanced as one of the most popular methods of digital marketing. According to the Content Marketing Institute, tremendous brands are practicing this tactic to reach their leads and buyers. Bricks Media has explained how to create engaging content and why your brand requires you to interest in content marketing if you desire to succeed in the modern digital marketplace.

  1. What is SEO

Search Engine Optimization (SEO) is an easy technique of increasing your website’s Google Rankings. Is it important for your website to rank high on Google? Yes, Google is a very smart search engine stage, regularly estimating and listing websites to define outcomes best suited for your search.

For a case, if you search "Best Designer Near Me" Google prefers sites with the appropriate information to your hunt, as well as websites that are seen frequently and extremely entertained by researches related to yours.

Now that you know what SEO is and how a good SEO helps in your website ranking for which you need to have good content.

  1. Why You Need Engaging Content Marketing

Content marketing is a powerful approach for brands to train and relish their leads and consumers through engaging and appropriate content. Some engaging content parts include blog posts, webinars, videos, social media posts, etc. All of these ideas to have winning content marketing are as followed.

Write for your Target audience, not for Google.

This concept itself defines that when you write content, the thought of ranking well is obvious what makes you put more effort into it. Keywords, a very essential aspect in the content building as they are optimized based on audience search and requirements. Meanwhile, digital marketing experts when started optimizing websites with keywords, just to be on top they did keyword stuffing as their goal was to put as many keywords possible on their page. Due to which the main motive of the task was shifted as Google's attention is not through the keywords but whether your audience is with your page.

Google ranks pages top if visitors are obtaining accurate solutions to their search. Google determines this with the bounce rate of your page. A bounce rate is, "a metric that marks the rate of people who arrive on your website and do absolutely nothing on the page they opened". This means even if your page is filled with a bunch of great keywords but the information on it makes no sense then the visitors are more likely to leave and find another page with valid information they are looking for. Therefore, it is important to use your keyword wisely in a way your reader is informed. Your content should be engaging and informative about the solutions for which your visitors are on your page.

Update Your Content

Updating your old content pieces on the site you are making an action that shows the search engines that your content is up-to-date and still relevant. This allows you to estimate the on-page SEO changes that could negatively impact your work and improve your SEO ROI. Now your content is both created with proper keywords and appealing to your audience on the page.

Well, this isn't enough. Content updating is required to give your website domain authority. Domain authority is an authority your page has on a particular topic and is a priority part for Google to rank your site.

When you go on a website and notice their latest blog post or activity is dated several months or years back it seems to be an outdated site which directly makes you lose interest and look for another side to solve your answers. Hence updating your content and posting new blog posts frequently shows the activeness and engaging resultof your website to both visitors and Google.


The heading is an easy way to make readers what is justified in the blog or what is the section about. They should be catchy enough to get the reader's attention and make them take an interest in reading. Headings and subheadings describe the important concepts and supporting ideas in the article. Headers make your content easier for people to understand. As the start to your page exploration, they are essential to a quality user experience and in improving your SEO Ranking. It's important as it's the largest text on the page as well as the title to your article information.

Headings are important for a variety of reasons, firstly they provide a level of structure to your page by making it simple for your readers to understand. Secondly, you can read more about the use of headings for convenience purposes in the "Structure" section of this post. Finally, Google is giving special attention to keywords in your headings. All content on your website, Google is hunting for proper keywords in your headings. Also adding keywords in your headings for the sake of adding them may not always be in your favor. As mentioned before, headings add a level of structure to your website, that guarantees your content is more understandable to the browsers. Try to add keywords in your headings if it's possible. However, applying keywords in headers where it doesn’t make sense and happens poorly worded content and decreases Google rankings.

  1. Meta Tags

For those who are new about meta tags, meta tags both metadata is the information on your website that arrives on search engine result pages. This information doesn’t arrive on the web pages themselves and it is important to the success of your SEO. Google uses your metadata to get extra information about the pages of your website. They are parts of the text that explain a page's content also the meta tags don't perform on the page itself but only in the page's source code. Meta tags are the little content descriptors that inform search engines what a web page is about.

There are two roles to your meta tags it is the meta title and the meta description. It’s essential to write metadata that is connected to your page and includes your keywords hence when Google is looking for the best results, it can find your page easily.

  1. Key Take-Aways
  • Google will rank you higher if your content is authentically helpful to your readers and is up-to-date.

  • Using keywords in meta tags and headings provides your webpage more authorization from Google’s view.

  • Google will be searching relevant keywords on your website it also puts major importance on your visitors’ satisfaction.

  • These tactics are important for your On-site SEO success.


About the Author

Leading Digital Marketing Agency in Thane - Bricks Media

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Author: Guru Chavan

Guru Chavan

Member since: Apr 26, 2021
Published articles: 8

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