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Adwords-fundamentals: Google Adword Advertising Fundamentals

Author: Lilly Shah
by Lilly Shah
Posted: Sep 30, 2014

Adwords-fundamentals: Google Adword Advertising Fundamentals exam is a certification exam which is very informative about providing information on the basis of the advertising of Google adverts. The exam is available for anyone who is responsible for caring out the survey and doing work relating to the advertising online. The exam helps in learn of many significant elements and covers the most basic aspects of AdWords and online advertising, which also include the components of account management and the assessment of search advertising.

Adwords-fundamentals: Google Adword Advertising Fundamentals exam first topic is Introduction to AdWords in which the individuals learn about two main topics, the first is Understanding AdWords which includes The ad auction, How AdWords works, Build your online advertising vocabulary, How Google search results differ from ads, What to track based on your advertising goals, costs are calculated in AdWords, Understanding ad position and Ad Rank, Advertising on Google AdWords: An overview and Relevance. The second topic is called Understanding the Google Network which consists of The Google Network information, About the Google Search Network, the Google Display Network, Where ads might appear in the Display Network and lastly About contextual targeting.

The other important sections are Account management, Campaign and ad group management in which the applicants studies about two main topics as well the first is Create and manage your campaigns which include the task of Organizing campaigns and ads in your account, Creating your ad campaign, Choose the campaign type that's right location and language settings the second topic is Choose bid and budget, ad delivery to set the pace of your ads, Understanding your campaign status, manage more than one campaign Create and manage your ad groups which include Set your ad group default bid, Create a new ad group and How ad groups work.

The rest of the Adwords-fundamentals: Google Adword Advertising Fundamentals learning topic are Understanding your ad group status Keyword targeting, Language & location targeting, Ad formats Budgets and bidding, Measurement and optimization, Performance, profitability, and growth and managing multiple accounts which includes Scaling budget by performance, Growing a profitable campaign, performance-based bidding, metrics to maximize profit, Achieving profitability, budget impact on profit and the basics of online budget strategy.

Adwords-fundamentals: Google Adword Advertising Fundamentals is the first basic exam which provides all the significant knowledge of what anybody needs to know about the Google Adwords, the exam is since carried out by professionals hence is very beneficial.

Adwords-fundamentals: Google Adword Advertising Fundamentals exam can be cleared by attaining eighty five percent which is only possible after taking the exam duration of which is one hundred and twenty minutes. The exam can be taken again after seven days in case the applicant does not pass the exam, the training kits and other available sources are provided by various brands which help in passing the exam. It should be noted that the certification is valid for a period of two years after which the professional will have an expired certification and hence then will have to recertify.

CertifyGuide has the best Preparation Material Ever Prepared by Well Known Vendors Regarding Adwords-Fundamentals Training and Adwords-Reporting Guides.

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Author: Lilly Shah

Lilly Shah

Member since: Sep 25, 2014
Published articles: 35

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