Rebranding: A 5-Point Checklist to Success

It's no wonder that times change, and we must adapt to keep up – it's a way of life. When outdated products stop working and new patterns emerge, it's time to shift our perspective, as well as the world's. This also applies to businesses and corporations. It's easier than ever for businesses to lose touch with their customers' expectations and desires as they begin to grow at a breakneck pace. It's important to know that your marketing management commitment will be well received when the time arrives for a complete rebrand.

E-commerce has become extremely profitable as a result of digitization and the pandemic, but it has also become a saturated, volatile industry as more retailers and small start-ups and companies join the fray. Virtual shopping and online video shopping have been more of a convenience than a requirement, and shoppers now have easy access to anything and too many choices to choose from.

The trends, on the other hand, were unaffected by the isolation and quarantine era. It can be difficult to retain a modern appearance in a world where behaviours and expectations are continuously evolving. Logos and labels, like humans, need refreshment. Some logos are updated every few years, while others are updated every ten years or less. The positive news is that rebranding isn't always a negative thing.

Rebranding usually indicates that an organisation has progressed from its former identity and is now able to take on new challenges. However, since it is a time-consuming operation, you must be deliberate about the "why" and "how" of going about it. Hence, we've compiled a list of pointers to help you in your rebranding efforts. Check it out!

1. Do Your Homework Before You Rebrand

You must first conduct an analysis to see if your brand can be improved before making any revisions. What are the positive aspects of your brand? What is the best way for it to communicate with today's consumers? When creating a new name, there are a plethora of questions to consider. Your rebranding campaign would be more successful if you have more experience. Consider asking yourself questions like:

• Do you want to produce more leads?
• Establish yourself as a thought leader/industry expert in your field?
• Make your unique selling proposition (USP) more noticeable?
• Connect with your viewers on a deeper level?
• Replace your out-of-date logo to make your company seem more trendy and up-to-date?

Simply stating that you want a new website or marketing collateral isn't enough. What are you looking for in those items? What exactly are you hoping to do with your rebranding? The creation of a convincing ‘Why?' is the first step towards a successful rebranding campaign.

1. Have a Process in Place

Bring in all of the company's partners, justify what you're going to do, and work out a strategy along with them. You might need to use social media as part of the rebranding plan. It may also have an effect on the networks that you already advertise on.

1. Develop a Comprehensive Strategy

Rebranding is more than just a new logo or website; it's about the overall look and sound of the brand you present to the public. Make sure the brand's approach is clear and coherent across all components (logo, packaging, signage, leaflets, advertisements, etc.) and platforms (digital, social, brick-and-mortar presence, etc.). Consider whether a modern, friendly mascot image will compete with the more serious voice on blogs and social media.

1. Examine What Should Be Kept and What Should Be Discarded

Evaluate what is currently doing well with your brand before tossing anything out. In most cases, you'll want to keep at least your business name. Any aspects of the new identity should be retained in the rebranding process so that there is a sense of consistency and you don't miss the elements that already resonate with your target audience. In other words, if anything isn't broken, it doesn't need to be restored.

1. Project-Manage the Rebranding Process from Beginning to End

A rebrand, particularly one that fully transforms the look and sound, can be a lengthy and time-consuming process. This is why project management is so essential for delivering a rebrand on time and in line with the budget. For each job kit, project management may be as basic as a spreadsheet that records projected deadlines, deliverables, threats, and team obligations.

And there you have it: five rebranding strategies to help you strategize effectively. Online retailers are in more demand than they have ever been since it has gone digital. Virtual shopping and online video shopping have surpassed physical shopping as the most common methods of shopping, and marketers must welcome this change by making it their own. A rebranding technique can be as explosive as dynamite. It needs you to maintain a laser-like emphasis on the present moment. In a strong, bold jolt of electricity, it cleans out the past to make room for the future.

A digital marketer & content creator with an extensive experience of 7 years working with my passion.