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5 Mistakes To Avoid While Redesigning And Rebranding Your Business Website!

Author: Albert Lee
by Albert Lee
Posted: Oct 21, 2016

Internet marketing through websites is the best way to reach a larger customer base and to grow your business beyond the local boundaries of city or state. However, only designing the business website is not enough, because as the business grows and progresses, the website needs to change and grow too. It is imperative to update and upgrade the internet site as advanced technologies and designs are invented. Redesigning or rebranding your business website is a necessary step to incorporate the changes brought by the development, growth and success of your business. Sometimes companies make some common mistakes when they rebrand or redesign their business website, and these errors can cause some problems.

Common mistakes to avoid while redesigning business website

  • If you fail to benchmark your performance before the redesigning, you may not be able to measure the performance of the site after redesigning it. Therefore not setting the criteria for performance is a major mistake that should be avoided.
  • If you want to remove or restructure any page or section or category on the website, it is crucial to understand the impact of this action before you remove the pages. If such pages or sections are resulting in significant part of traffic to your website, then you have to make the changes in such a way that you do not lose your customers and visitors.
  • It is prudent to avoid changing the Google Analytics code when you are relaunching the redesigned website because you won’t be able to measure the success of redesigned website. The existing Google Analytics code will be useful for you to compare the changes in the data before and after the launching of the redesigned website.
  • Avoid removing the Keyword optimization in the existing web pages on the titles tags etc. when you are redesigning the site. Make sure that you are using correct keywords at particular pages so that you will get better rankings.
  • Ensure that the redirection process from the old website to redesigned website is easy and straightforward to understand and follow. It is beneficial if you create redirection process in such a way that the visitors are quickly redirected to relevant pages. This easy access will get better ranking for your business website. For more information about
SEO Company in India, visit this website.

Author Bio:

This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on the best SEO services India.

About the Author

I am Aalbert Lee. I have got into writing professionally and uploads regular informative articles.

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Author: Albert Lee

Albert Lee

Member since: Jun 24, 2016
Published articles: 25

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