Role of advertising and how to join advertising agencies in Patna

Popularly known as a creative agency, modern Advertising agency came to the picture in the year 1786. The new-age advertising started in Philadelphia of the 1850s. Modern advertising became popular after the advent of television and radio. Television advertisements, newspaper ads, product promotion on radio, etc. have given advertisement a new form. The first-ever advertisement of India was printed in the Bengal Gazette. The main motto of advertisement is to "inform" people about the products and services launched in the nation.

What is the role of advertising agencies in today's world?

Advertising or marketing is the most crucial part of a business as it is directly proportional to the profit and sale made by the organization. The entrepreneurs, small business owners, and large businessmen set aside a huge sum of money to promote their products and service. The primary objective of advertising is to create awareness regarding a particular brand. With the help of advertising, people can know about the key feature of similar types of products launched by different brands. Advertising allows people to make an informed decision while choosing a brand.

These days, people are considering taking up jobs in various Advertising agencies in Patna, Assam, and many other states of India. Keep reading if you want to know how you can become successful personnel in the advertising agency.

• Internship- If you are a student of Client servicing, commercial art, journalism, mass communication, finance, etc., it will be a lot easier for you to get an internship with advertising agencies. During your college days, you can take up more than one internship. This will give you exposure to the real world of advertising.
• Entry-level position- If you want to pursue in the advertisement industry, you can join advertising agencies in Guwahati, Mumbai, Kolkata, etc. Initially, they will offer you entry-level positions depending on your qualification and degree. But, you can use this opportunity to climb up the corporate ladder in advertising agencies.
• Freelance work- With the advent of the internet, these days, it is possible to get a few freelancing works. Freelancing lets you choose the area you want to work in. You can take up promotional and advertising tasks depending on your convenience. If you want to know about the market in your initial days after college, it would be good for you to spend some time freelancing.
• Partnering with television, radio and newspaper studio- Television advertisement is the most effective form in apprising people about the newly launched products. If you check out the career site of various tv studios and radio stations, you will know about the new vacancies. If you find yourself eligible, please apply through their sites. For a newspaper job, you can also follow the same procedure.
• Networking- Be it advertising or marketing, networking is the key to your success in this field. You will have to attend a number of seminars, conferences, etc., and try to contact the key people of your advertising industry. If possible, try to let them know about your work as well. If you have a lot of contacts, it will be easier for you to know the market trend and lots of opportunities will come to you.

There are many buses, AC cabs in Kolkata, which are carrying advertising boards visible on the back of the vehicle. These vehicles are also informing people about various products available in the market. The advertising is quite popular in metro cities and the northeast of India. If you wish to be a part of advertising in North-East of India, you can join advertising agencies in Assam if you want.

Hindustan Publicity is a leading name of outdoor agency in kolkata.Kindly visit website : hindusthanpublicity.com