Trends In The Travel Industry Impact Your Business
Posted: May 13, 2021
Trends come and go, like fashion. Trends come and go, like weddings. If you think trends will ever go away, you are sadly mistaken. Trends may go on a vacation, but they will always return.
Trends in the travel industry. Trends in traveling. Trends in experiences. Trends in experiences... Sounds like something out of a fairy tale, doesn't it?
The next decade will have many themes. Trends come and go. Trends will touch points with many travelers. Trends will be important to your business and your clients, so you need to know them and be prepared to seize the moment. And, there will be many ways to seize the moment.
One of the most common trends we see is "hybrid tourism." This term refers to combining the business of travel with the management of other leisure and hospitality experiences. Some examples of hybrid destinations include: pandemic locations, destination-based museums, and destination-based spa tours. In the future, many travelers will have two "portals," one designed to get them from point A to point B and another to do some shopping or relax by a pool. Your job as travel advisors will be to combine business with pleasure.
Other trends expected in the next decade will focus on shorter travel time periods and multiple stops. People will want to spend more time on their flights, cruises, and road trips. You will need to devise strategies to keep your clients satisfied and content. Keep your clients' experience the priority.
Trends are an unpredictable way of life. If you follow the news, you may have read about a new global health crisis, a natural disaster, or a terrorist incident that may affect your clients. Trends are changing so rapidly that you may not be able to keep up with the times and create custom itineraries for every possible travel scenario. That is why it is important to adapt to changing trends and find ways to advise your clients that will help them plan for their future travel experiences. Travel companies are seeing the value in being proactive and researching all available trends and choosing the ones that will set the pace for the next decade.
The first trend, we will observe in the next decade is people want more variety. In the past, people only made one flight to a specific destination. However, in the coming years, travelers will want to experience more than one per cent of each continent, per quarter, per year.
Another current trend among travelers is they are embracing multi-platform social distancing options such as Twitter, Facebook, and Instagram. This is because they do not want to miss out on the experience of the place they are visiting. They also want to share opinions, meet friends, and connect with other travelers on the same trip. With multi-platform social distancing, travelers are experiencing travel at a higher level with multiple opportunities to connect.
Trends in the travel industry dictate that people want convenience. With this strategy, you are able to provide your clientele with an itinerary that includes everything they want at the very least, but also one that allows them flexibility to meet their needs. For example, one week prior to traveling, you could prepare all of their meals, pay for it, and then send them a gift card. On the trip, they can pay for what they want, eat in restaurants they like, and then pay for it at the end of the trip. Trends in the travel industry help to determine which options are best for your clients.
Fareed is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.