What Is Image SEO?

Almost all companies need a site that shows constant white hat SEO functions. To make your site a greater ranked site by the search engine, you have to work on well-structured on the page and of page optimizations. Image SEO is an integral part of SEO. It is a precise and accurate technique of ranking a page on Google. Many companies offer SEO services London UK; they stress image SEO as it is the most overlooked traffic-driving element in SEO.

What is Image SEO?

Image SEO is a practice of optimizing graphics on a website to make them easy to read and find for search engines. The Image SEO offers more information to search engine about the graphics, which appeals to the search engine crawlers. As a result, it increases the ranking and visibility of content in Google. SEO companies ignore this crucial element of SEO, but they do not realize that inaptly using the strategy can also cause a nosedive. The poor images SEO can devastate the ranking of the website rather than improving it. Image SEO is much more about optimizing images and graphics for ranking. They are about optimizing them so they can make a website appealing and attractive. It is also about strengthening the repute of your company. So, if you optimize wrong or poor images, you are more likely to go into a deficit. Therefore, it is of prime importance to be mindful of using Image SEO properly and garnering more positive results.

What is included in Image SEO?

The elements that count in image SEO are:

• The type of image.
• Size of the image.
• The loading time of the image.
• Usage of alt text and keywords in the image file name.

Therefore, you have to make sure that you do not compromise on any of the above-mentioned elements.

Image SEO tips:

Some of the main tips for doing Image SEO right are:

1. Choose the right image:

Choosing the right image is the first step of doing Image SEO right. Make sure that sends out a message and has relevance to the page. Make sure you use at least one image on the website. It is true that lots of images slow down your website; bear in mind that according to google, the number of images is inversely related to conversion rate. It means a few images can increase the conversion rate, and more images can decrease the conversion rate. Also, make sure that the picture is of great quality; the resolution of the picture must be clear and sharp.

1. Create unique images:

If possible, it is always a great option to create a unique image than using one from the bulk on Google. Most find it convenient and easy to use cliché stock photos, but they do not work as much as unique pictures do. The way uniqueness of content makes it exceptional in the view of Google, the uniqueness of image can also drive search engine to rank it higher. Try to use illustrations and graphics, your own taken photos, or somewhat unique and edited stock photos.

2. Choose the right format:

Choosing the right format of images also count in Image SEO. Use a JPG format for the smallest file size, and it is perfect for photos. Use PNG format for drawings, images, and screenshots that contain text or have a transparent background. Use GIF format for animated images.

1. Compress image:

Compressing images is one of the most essential steps of optimizing your images. If you compress an image, you discard inessential bytes while preserving the quality of the image. Images can make almost 21% of the webpage’s weight, so it is highly recommended to compress it.

4. Use image file names strategically:

Make sure you assign keyword-rich titles to images. In fact, it is the basis of what you call optimizing an image. Without a title that has the specific keyword relevant to your website, you cannot hit the target of Image SEO ranking your page or site.

In a nutshell, Image SEO must be an integral part of your broad SEO plan as it is the simplest and effective technique of increasing ranking on Googles’ image search results.

Zachary Walker is an award winning digital marketing and adwords specialist. He has 8+ years’ experience optimising Digital Marketing Campaigns.For more info: https://cleartwo.co.uk/