4 Ways Real Estate Agents Can Stay in Touch with Clients

If you’re a real estate agent, you know what it’s like to make a deal. You know it’s not a piece of cake and there is a ton of hard work involved. But once the deal is done and the keys are handed over to the new homeowner, what then? You may have managed to make that deal but do you find it tough to find more clients after that? And what about your old leads? Are you in touch with them so that you have more business? If your answer is no, you know where this is going.

Keeping in touch with engaged leads and old clients is crucial if you want to maintain a successful real estate marketing strategy. It is clear-cut. It's vital. More often than not, it's a challenge. You've done everything you can to reach out to, convert, and assist your customer or seller – you’ve sat down with them for hours, given them tours in person and via real estate virtual visits, negotiated on their behalf and brought them the best deals possible. When they're ready to purchase or sell again in the future, staying in touch after the sale might keep them from falling into another agent's lead funnel through a referral or an internet search.

You're loading your business with renewal and referral chances when you remain in touch effectively. You're steadily increasing your competitive edge. “Effectively” is the operative word here. It's not only about the contact; it's also about the bond. Anything may be sent out by anyone. The link to your personal relationship and emotional attachment to that customer is crucial.

The majority of satisfied customers will tell you that they would gladly suggest your company to others, but only a small percentage actually do so. That's usually because your name isn't the first thing that comes to mind. This procedure is all about rekindling that bond. And you won't get that from generic touches. That being said, let’s take a look at some ways to stay in touch with your past clients and leads.

1. Send Your Clients a Survey After Closing

About three weeks after your clients move into their new house, send them a brief five-question survey. This three-week time frame is ideal since it allows your clients adequate time to settle into their new home. In the midst of a deluge of moving boxes, you don't want your follow-up to look like just another duty.

A personalised note congratulating them at the beginning of the survey goes a long way. Inquire about their thoughts on the deal and whether or not they were happy with your service. You can also send a housewarming gift with the survey to make clients feel like you were a part of their transition into the new chapter of their lives. Your clientele, for the most part, want to hear from you and will gladly provide you feedback.

1. Reach Out to Your Clients on Their Birthdays and Anniversaries

When it comes to mailers, become a bit imaginative. Send a card to your previous clients on their one-year anniversary of owning their house. You'll be the only one who remembers, and it'll serve as a wonderful reminder of their accomplishment. You may also send greeting cards for birthdays, wedding anniversaries, and even their pet's birthdays! If you add a little fun and imagination to your mailers, you'll stand out from the competition. Make sure everything you send is unique and personal rather than generic.

1. Be a Resource of All Things Real Estate

People will come back to you more than anything else if you present yourself as a resource for your clientele. Serve as a one-stop-shop for all they need to know about their house. Once they've moved in, be available to recommend landscaping companies, plumbers, electricians, roofers, and other professionals. You may even form a referral network of local businesses that will promote your services when you promote theirs.

It's also crucial to keep prior clients informed about other house sales in the region, as well as information about mortgage rates and other projects that might affect property values. If you position yourself as an expert and a useful resource, your previous clients will recognise your skills and want to hire you again.

1. Invite Your Old Clients to Open Houses

Whether it’s an open house or a virtual site visit, it is always good to invite your old clients. Whether they attend or not is completely up to them, but that one call, emailor text invite can do wonders for your rapport. Open houses are a great way to mix with people from different communities and you can use that to your advantage as well.

A digital marketer & content creator with an extensive experience of 7 years working with my passion.