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How to Choose an SEO Friendly Wordpress Theme?

Author: Sarah Iyer
by Sarah Iyer
Posted: Jun 17, 2021

Setting up a blog on a Wordpress platform is an easy thing, but making it captivating is something that will need more efforts. Particularly in the Wordpress platform, this becomes more time consuming and complicated because of the presence of thousands and thousands of themes. Yes, we are talking about them because once chosen, they will make your blog really splendid, fulfilling and attention-grabbing.

As said above, this requires some efforts, but when you have a Wordpress web design agency India by your side, things will surely get a lot simpler. Here in this article, we go through some top tips used in the process of theme selection, but first, let us mull upon why themes are important in Wordpress.

Themes are an Important Part of SEO

You might get surprised, but this is a studied fact that the theme of your website, blog, etc. have a huge role to play in the success of your SEO campaign. This role may not be direct but still, the fact remains the same that proper theme selection will help with SEO, but not by making you rank higher or something similar.

The changes in the SEO rank or say the improvement it is experiencing is attributed mostly to the SEO efforts you are putting in and then, the user-experience your website is giving. Here, the mention of Wordpress themes becomes important because they influence the user-experience a lot. There is so much in the user-experience that can be affected by the theme ranging from the loading transition to the content structure, responsiveness, loading speed, interface optimization and many more.

FACTORS TO FOCUS UPON AT THE TIME OF THEME SELECTION

As you hire Wordpress developer India, you will be given some handy tips on selecting the right theme and as you do this, you need to focus on the following points.

FILTER WELL-CODED THEMES

With the help of an experienced Wordpress professional, you will first have to filter the themes that are well-coded because only looks will not be sufficient. Therefore, it is important that the theme is created really well right from the backend to help you deliver the user-experience that you have in mind. This way, you can be assured that the theme will help you pull more audience, grab the attention for longer periods and help in the overall SEO too. The best way to determine this kind of themes is how at their updates are coming and also by determining the portfolio of the developer agency.

THEMES THAT ARE FAST LOADING

According to Google standards, a website should not take more than 3 seconds to load and this means that the themes you shortlist should fall in the same category. In other words, your focus should entirely be on short listing the fastest loading themes and then, choosing one out of them for your website, blog, etc. Remember that slow loading themes will increase the bounce rate and this will again put a negative influence on your SEO campaign. Experts from the Wordpress web design company India recommend using GTMetrix or PageSpeed Insights to check the loading speed of the themes. Once you have chosen the best one, you can hire Wordpress developer India to use it in your website.

Apart from these, some other features are there too to keep an eye on at the time of theme selection. The top ones are –

  • How Responsive They Are

  • They Should Experience Regular Updates For Better Performance

  • There Should Also Be SEO Plug-In Compatibility

  • They Should Be Cross Browser Tested

About the Author

Brandconn Digital Pvt Ltd is a leading Digital Marketing Company India, that helps businesses reach their full online potential and delivers transformational growth.

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Author: Sarah Iyer

Sarah Iyer

Member since: Feb 06, 2019
Published articles: 6

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