All About Drupal Web Personalization

The digital revolution has opened a sea of opportunities for businesses that want to explore the web and create a powerful online presence for their brand. Amidst the evolving technological reforms, web personalization is an unavoidable concept for businesses if they want to excel in user experience and customer satisfaction.

To help businesses succeed in this venture, CMS platforms like Drupal have a lot to contribute. Businesses can create an engaging website as they invest in Drupal development for their next project. But, before we delve into its significance and benefits, here’s a brief intro about web personalization.

Web Personalization - It is a means to provide customers with a more interactive and personalized experience while they browse your website. It helps the business understand the customer behavior, purchase pattern, and needs better and work toward providing them with things that can pique their interest.

For example, brands like Myntra showing recommended clothing ranges based on your viewed, purchased, and wishlist product history. It significantly elevates customer satisfaction and user journey.

Significance of Web Personalization in Drupal Development

1. When you avail Drupal development services from a professional team and create a personalized experience, you can be assured to see an increase in conversion rate and sales.

2. With an improved web experience, businesses can also generate more web traffic or potential leads.

3. Support team costs can be regulated as Drupal developers can help you integrate advanced features and functionalities.

While it is evident that web personalization is important, availing of Drupal development services can help businesses implement it efficiently. Here, look at the steps to learn how you can achieve it.

How to Apply Web Personalization in Drupal?

1. Collecting important user data

To implement web personalization, businesses have to collect user data from different sources. This information will help them provide an improved and personalized web experience to users. User feedback, user personal data (age, name, gender, URL, location, interests, etc.), information from second-party and third-party sources, online visits, etc. are a few essential data businesses need to collect.

Drupal developers can help you analyze and collect these essential data using plugins. This information can be further used to provide customers with a personalized web experience.

1. Devise content plan

The first step is the identification of the targeted audience and their interests. Once you are aware of that, use various Drupal development plugins to produce quality and engaging content. Create personalized content, check them for technical errors and readability, and ensure it is search engine friendly. Smart Content is a free module that can help businesses to a greater extent.

1. A/B testing

While Drupal developers help you create an intuitive and feature-rich website, the marketing team has to come up with more than one promotional campaign. They can test and verify both campaigns and see how they are working in real-time. The various Drupal modules like Acquia Lift can help you in this respect.

Further, you can avail Drupal development services and assess how a website is performing on the web. The Drupal CMS provides developers with numerous free and premium modules to build a feature-rich website that offers a personalized experience.

In this context, you can hire a professional Drupal development company and get the necessary help with web personalization. Auxesis Infotech is a renowned name that specializes in Drupal and can assist you with the needed help in elevating user experience.

Auxesis Infotech is an established agency which is dedicated towards the web development and web design.