How to deliver a modern user experience to your customers?

About 33% of people would rather read something with a beautiful design than something plain if they have 15 minutes to consume content. This is just one example of the modern consumer’s preference for a good experience.

We now have MedTech, FinTech, MarTech, RegTech, and a lot of other infusions of tech in different domains. With digital interactions, both official and personal, growing considerably since last year, marketers are competing neck-and-neck for gaining consumers’ trust and loyalty. All marketers know that it is the experience age, where products are not just utilitarian. What role does UX play in this modern world?

Modern User Experience

Modern User Experience creates experiences for consumers that are personally relevant, meaningful, and add value to their lives. Reaching the insides of a user’s mind and defeating all kinds of confusion, questions, and problems is the aim of UX. This aim is all the more emphasized upon in modern-day UX, which is all about creating not just impressions, but experiences that last.

Modern User Experience best practices

To put these principles into action, these are some of the best practices to follow along with specific practices required of your design undertaking.

• Co-creation:

  Don’t separate design from design research. Let everyone be involved in both. Designers must be involved in research themselves, and researchers must be involved in the decision-making stage. Get all your staff involved in the testing stage. Co-creation won’t spoil the broth, it will only add perspective.

• Treating experiences as ecosystems

Users live in ecosystems, digital or otherwise. Introducing a new product to them is a disruption of their ecosystem, which could or could not be positive. Keep that in mind while designing UX. What you’re putting across must be something that adds to the user’s ecosystem and becomes a seamless part of it.

• Giving equal value to each interaction

With increasingly minimal UX designs in the modern digital age, each interaction is becoming more and more crucial. You can no more afford to cover up quality differences of one element with another.

• Keeping designers motivated

A really good design strategy might turn into a disastrous application if designers are talented but just not happy with their jobs. Remember that creative professionals are vehement and artistic by nature. Make the bright and sunny space they need for creating exceptional products.

• Agility

In order to check if these principles and practices are actually working for your product, continuous testing is required. This contributes to the iterative methodology prescribed before. Do remember that digital ecosystems and experiences are ever-changing. Hence, UX design needs to keep up and deliver flexible solutions. After all, UX has crossed borders and merged into the entire CX (Customer Experience) now.

If you have UX requirements, get in touch with Divami. Our portfolio speaks for us and assures you of modern, cutting-edge, smooth UX.

Over the last 10 years, we have delivered hundreds of projects for US and Indian companies across various sectors - Financial & Banking, Hospitality, Logistics, Healthcare, Social Media, and Enterprise Software.