Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Important Steps To E-Commerce Marketing Success

Author: Dnr It Solutions
by Dnr It Solutions
Posted: Jul 02, 2021

The online market for retail stores is becoming more saturated as the market expands. Online shoppers can order almost any product, anyplace, any time, and from any device. Order online and the item is delivered right to your door.

However, we aren't here to tell you how amazing online shopping is. We know you already know that.

We are here to help you get your online store to succeed in an ever-increasingly competitive online marketplace.

We'll be discussing 6 steps to increase your eCommerce site's performance marketing and to make it more competitive in the online marketplace.

1. Identify your eCommerce KPIsIt is crucial to know your key performance indicators (KPIs), when you want to improve your online store. These are what drive your daily, weekly and monthly actions. They also help you make the right choices and ensure that you succeed.

You can track your progress toward your goals by monitoring your KPIs. This will make it easier to reach your marketing goals and sales targets.

What your goals are will determine which KPIs you should track.

Here are some basic KPIs that you can track:

Visitors newTime on siteWe are looking for new customersCustomers returningCart abandonmentAverage order valueTraffic to websitesTotal number of ordersEmail campaigns allow you to place ordersSocial traffic ordersOrganic traffic ordersIt is important to set SMART marketing goals. You can then track the KPIs to reach your goals.

2. Identify your target customers.It's a smart idea to first identify the target audience for your paid advertising before you jump into any other forms of paid marketing. This can be done by creating customer personas.

A customer persona is a document that contains all of the key characteristics of your target customers. These are the characteristics that make them different from others.

These characteristics can be used to filter your ads or campaigns.

This information can include:

AgeLocalizationGenderOccupationIncome levelFavorite brandsShopping habits

When it comes to the definition of your brand messaging, customer personas can be a great help.

You can personalize your ads and content to better suit your customers' needs by getting to know them better. This will allow you to maximize your marketing success and increase your return on investment.

3. Mobile browsing made easyEven though the balance of purchasing decisions is slightly biased towards laptops and desktops, mobile conversions often start with mobile.

For years, mobile-first websites have been the industry standard. If you aren't mobile-first or mobile-friendly, then you are at serious disadvantage.Mobile phones account for 70% of all web traffic. If you aren't mobile-friendly, you will lose a lot.

61% of people are more inclined to work for a business with a mobile-friendly website.

Your eCommerce store must look great on every device. Mobile optimization is not a new concept or topic. However, you will be surprised at how many brands ignore this step or fail to optimize their mobile website.

Your customers will be frustrated if they have to navigate a difficult site.

Make sure to test your website on mobile every now and again so that you can ensure that it is still providing a great browsing experience for customers.

4. Engage on social media with compelling contentIt's now time to get started on achieving the KPIs that you have set.

Your audience will only engage in your marketing efforts if they find value in what your message is saying.

Do they get exclusive insider information from your online content? Are there any discounts or sales they can't resist? Perhaps you have discontinued your most-wanted product.

No matter what it may be, the content that you promote it must be:

InformativeInsightfulEngaging

This is the only way to get people to stop doing what they are doing and look at what you have. It doesn't matter if you encourage people to sign up for your newsletter, visit your blog, or interact with your social media posts. This will help to motivate them to purchase your products.

When persuading users that they should check out your content, there are many factors to consider.

These are some of the factors:

You've done it with the customer personas you have shown above.You can find out their interests by looking at what your competitors have posted (and what is getting the most attention).You can hire a content writer for help in creating powerful contentAnalyze how your content is performing and make changes to improve views/interactions/conversionsMake sure you use your data to the best of your ability. Your audience is the only one that should be able to read your content. This will increase traffic to your site and help you reach those KPIs.

5. Automation triggers can be a great way for your company to increase its marketing efforts and make it a more successful eCommerce shop.

These are some marketing automation triggers you can incorporate into your store.

Recovery of abandoned cartsThe global abandoned cart rate is approximately 75.6%, which is huge! Imagine how much more revenue it would bring in if your abandonment rate were even half as high.

An abandoned cart recovery email campaign is the best way to save some of this revenue.

This reminds them that their cart has been abandoned approximately an hour later. This reminds them to checkout.

You can add an incentive to the second or third reminders if it fails the first time. You can include a discount code or free shipping to your email.

Avoid sending more than three emails to your clients - it will only annoy and scare them away.

UpsellsProduct recommendations are an engaging and powerful content strategy.

After your customer submits their order, give them super-relevant products that are unique to them.

This will encourage customers to add more items to their basket. It will also increase your average order value, helping you achieve your KPIs.

Get a win-backYou might lose a customer who has not purchased from you for a while. It could be a customer that purchased once, or a customer who was a regular.

No matter what the reason, retaining customers is essential for any eCommerce company. It is much cheaper to keep a customer than to acquire a new one. Send them an email and ask them why.

Ask them what they can do to help and offer free shipping for their next order. It is important to express your appreciation for them and how much you miss them.

6. Reward loyal customers with loyalty pointseCommerce is a world where loyalty can make a big difference. It's why it's so important to show appreciation for every customer.

You should thank your customer for placing their first order, and then again when they place their tenth.

A loyalty program can be created that customers can join. This is common in coffee shops, where the tenth or subsequent coffee is always free.

Perhaps you could create a points system that allows customers to earn points based on how much they spend. These points can be used to get discounts or free shipping. 75% prefer companies that offer rewards, so you might consider adding a reward program to your business.

You'll retain your customers longer if you reward them for being loyal to you. Your company will also show potential customers that you are a professional company.

Contact us today if you are looking for help in improving your eCommerce marketing. Our friendly team of eCommerce services London will be happy to assist.

Our work is a key component of a premier digital agency in Ireland that will help you drive sales for your business.

About the Author

DnR IT Solutions is a Globally Based full-service Digital Agency. We are professional, experienced and forward thinking, and our great strength is decoding our client’s needs into effective solutions.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Dnr It Solutions

Dnr It Solutions

Member since: May 24, 2021
Published articles: 4

Related Articles