Mobile Apps: How They Enable Enterprise Digital Transformation Endeavours

A MarketWatch study reports that the digital transformation market worldwide will likely grow to $2,279.4 billion by 2025 at a CAGR of 24.3 percent between 2018 and 2025. So, suffice it to say that digital transformation isn’t merely a buzzword that everyone seems to throw around in casual conversation. It is indeed a force to be reckoned with, especially for companies as they do business in an increasingly digital world. Admittedly, this has plenty of implications, but we will focus our attention on one of the key mediums of such transformation: Mobile apps. If you think the sheer prevalence of mobile apps is what makes them so important in the context of an enterprise, here are some of its other benefits to help you understand why it is widely regarded as a critical digital enabler across the broad spectrum of industries.

1. Increased visibility: In today’s cut-throat market, visibility is everything, i.e. if the customers aren’t seeing you, the brand is likely out of their mind. This is a strict no-no for pretty much every business on the face of Earth. Thankfully, this challenge is easily addressed with mobile apps; you see, on an average, people spend about two hours on their mobile phones, using apps and such. This, then, translates into an excellent opportunity for businesses and their apps. Plus, with app store optimization, grabbing your target customers’ attention is now that much easier.
2. Real-time analytics: We live in a fast-paced world where situations and markets can change in a matter of seconds. This is why, for most businesses operating in the modern world, real-time data and insights are vital, if not mission-critical. Mobile apps, then, can provide a treasure trove of such data, most importantly real-time data that can then be analyzed to assess employees’ productivity, better understand teams’ performance, achieve a bird’s eye view of the issues that may be plaguing and hindering the business’ results and growth.
3. Employee engagement: Plenty of studies have repeatedly demonstrated that the performance of a ‘connected’ workforce is substantially better. Not only that but they are found to also deliver better engagement experiences for the company’s customers. For large corporations, ensuring employees’ connectivity may be a blip on their radar, but the benefits they reap from it are substantial. Interestingly, that is not the only benefit one gains from connected employees’ enterprise mobile applications also serve to ensure employees can access required documents and such from anywhere. This means there is business continuity at all times, no matter which part of the world the employee may be in.

Now, we concede that despite the prevalence and reliance on digital tools and solutions, undertaking a true digital transformation for your organization may seem to be a Herculean task. However, it may help to remember that the benefits that such change stands to offer far outweigh any issues or challenges one may face while effecting the said change. Furthermore, with the right kind of strategy to guide your organization’s digital transformation, the process can be made much simpler and easier to execute. And if you find yourself needing some assistance, you can always look for a trusted enterprise app development services provider to assist with your digital transformation project.

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