Is Internal Linking Outdated SEO?

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If you are into SEO, you are very much aware of how important Internal Linking has been so far. But with Google changing algorithms and becoming more clever, it is a good idea to test if link building is still a key search ranking.

Bill Se bald from Greenland Seo decided to use his own site to carry out an experiment and test whether internal linking affected his site’s Google rankings.

Test 01

Bill decided to test the rankings of a particular page. He placed a link in the homepage because it was the most authoritative page of the site, and therefore it would pass a great SEO value. He used exact anchor text for the keyword he was testing and waited till it was crawled by Google. After a few days, the page improved one position on Google Rankings for the targeted keyword, going from position 11 to 10.visit too https://danielalarcon.com/

Test 02

In this case, Bill wanted to test a sidebar link to improve the rankings of the homepage. This had a negative impact and actually dropped a couple of positions in rankings for the selected keyword. Then he tried the same sidebar link for the page that he had used for Test 01 instead of the homepage. In this case, he got an improvement of 1 position again.

Internal Linking Test – Take Away

Even though link building it’s seen like an old-fashioned SEO technique, this experiment shows us that, without having massive improvements, internal link building can help you climb a position that in some cases will be the difference between being in second or first page of Google.

If you want to test this yourself I would recommend monitor closely the effects of internal building because as we saw in test 02 above it can also be harmful for your rankings.The losers are small businesses managing their account internally with no expertise or resources for looking after the campaign. Google will get a big increase of revenue from this.

Agencies are winners as well, because due to their expertise and resources, they will be able to get a much better ROI for their clients than if they do it in-house.Read More - Witchy Names

Juhi is a content editor/publisher has knowledge of Seo and digital marketing a student and still a learner too.