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How to Complete an SEO Audit on your Website?

Author: Burton Raskg
by Burton Raskg
Posted: Jul 16, 2021

What are the SEO audits and how do you complete one for your website? A thorough website audit, or SEO audit, is conducted to determine the overall value of a website. This process is conducted by an independent third party who inspects the website and identifies areas of need for improvement.

The audit process also includes examining how the website is accessed by visitors, which search engines result in more traffic and other factors such as usability.

  • Search engine optimization (SEO) refers to optimizing your website to improve your search engine rankings. In the online world, it is necessary for your website to be seen and indexed by search engines to have any chance of success. Search engines will send crawlers to crawl your website and look for important keywords. When a crawler discovers these keywords, your website is noted and ranked based upon certain criteria. The rankings are then shown on search results pages and can determine whether or not the site is even worth indexing.

  • If you want to know how to complete an SEO audit on your own, there are several steps you can follow. In order to complete the audit properly, you will want to ensure that all of the steps are done properly and that you get an in-depth look at how the site is being used by visitors. By performing a search on any search engine, such as Google, you will be able to determine what the typical results are.

  • You should analyze the methods and procedures being used to optimize your website. This means that you need to go through your entire website and make a list of any inefficiencies. For instance, you might see that many pages on the website are not optimized. It may take some time to find these pages and implement them into the site.

  • You should also note the pages within the site that are receiving the most hits. You may need to adjust these pages. This is especially true if they have been using bad SEO practices such as stuffing keyword strings into content or copying information from other sites. A search engine cannot see these practices, but you should make this known to your website. Also, by looking at the source code you should be able to tell if your coding has been hacked.

  • Once you know how to complete an SEO audit on your own, you should be able to determine what parts of the site need improvements. To do this you should look at the site structure itself. You should be able to determine where and how sections of the site have been built. If the navigation has been incorrectly structured, you may have to remove or rearrange some of the pages. You should also be able to change the text content on the different pages.

  • A site audit will reveal any areas of the site structure that is not correctly laid out. If there is a page that is not linked to any other pages, this should be investigated. This could have serious implications as it could mean that users cannot find the information they are searching for. The same applies when you see a site with a large number of internal links. If this has been done deliberately to increase ranking, it could be deemed to be inappropriate.

Conclusion

How to complete an SEO audit is not a quick process. It can take weeks, months, or even years to locate all the problem areas and then change them. However, this is all part of the SEO work. You cannot expect to achieve high rankings instantly. You need to constantly monitor your progress and improve your site structure over time. Analyze your website using the SEO audit tool that helps you fix technical issues or contact SEO Company Brisbane, their experts will give you the best advice about this.

About the Author

My name is Burton Raskg. I live in Melbourne, Australia. I am a writer and editor. I love to travel to various locations to explore the world.

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Author: Burton Raskg

Burton Raskg

Member since: Mar 05, 2019
Published articles: 66

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