Black Hat Vs. White Hat: SEO Techniques You Should Know

Search engine optimization is one of the most heard terms in digital marketing since the technique helps to rank a website in a Google scrolling. However, it can be challenging to know which method or technique will be the best for your business website. SEO techniques are of two main types, Black Hat and White Hat. Let’s see the difference between these techniques while implementing them in reality.

1. 1. White Hat SEO:

If you take help from experienced SEO services for your website, they often exercise ‘White Hat’ SEO techniques. This technique is used to enhance SERP rankings by following all the guidelines set by the authorized search engines, like Google, Yahoo, Bing, etc. Therefore, this method is also called ethical SEO practice.

If you plan to do SEO for your website in an ethical way, go through a handy guide to the best SEO techniques for better results. There are specific ways by which you can identify White Hat SEO techniques are used for the content, and they are as follows:

Quality content:

This technique appreciates quality content that can benefit the reader and not for the search engine’s crawler. This is the most crucial element of the White Hat Seo technique.

Relevant Keywords:

It will help if you use relevant keywords based on disciplined research around the page, including one primary and two/three supporting keywords. And a professional firm offering exceptional SEO services also takes care of designing or choosing the right keyword set for content, so you can go for one.

Titles and Metadata:

The technique requires keyword-rich titles with limited characters and metadata compulsorily. If you go for white label SEO services, they have a dedicated team to design body tags and titles aligning with your content.

Lean code and Markup language:

In addition to the keyword-rich titles, lean code and semantically markup language play a vital role in the search engine ranking process.

Inbound Links:

One of the essential elements of SEO practices is authoritative inbound links obtained organically, which significantly impacts the SERPs. Although it takes time and effort, it shows a massive traffic increase on your site.

Website navigation:

A website is an integral part of digital marketing, so it has become necessary to focus on website design and development. Navigation should be simple and valuable for the users to search for what they want.

Loading time:

The ‘Time’ factor is an essential element of the digital era. Thus, the loading time of your website should be minimum; site speed is a significant factor for SEO ranking. The top SEO services work on all such categories to get higher orders.

1. 2. Black Hat SEO:

Techniques used in the black hat SEO are against the rules and guidelines provided by search engines. They might work at first, but eventually, as the search engine updates its algorithm, then you will have to face the consequences of unfair practices. Search engines can penalize you. Here are some common tactics Black Hat SEO follows.

Keyword stuffing:

The technique includes hidden keywords, which can only be visible to search engine crawlers. However, search engines are smart enough to catch this error, and it might block your site.

Content cloaking:

It is a classic trick of spammers; they often provide HTML to search engines and show images or flash files to human users. The content delivered to the search engine’s spider does not appear on the user’s browser, which is a dual-path trick. Hence always choose an experienced digital marketing services team to get your SEO done.

Link farming

It is a process of accumulating many unrelated website links that are hidden from the site visitors. Listing on such a page did not drive traffic to your website, but it might get your website flagged.

Bad Quality Content:

You might take white label SEO services or have an in-house team; the quality of the content should be maintained since the lousy quality content provides no value to the visitor and lessens your credibility. Hence it has been included in the black hat SEO practices.

Takeaway:

Digital marketing is a new era in the marketing field, and many of the experts experiment with new strategies and techniques to get more results. The black Hat technique is also an output of exaggeration of the White Hat technique. Thus, whenever you hire a team for SEO services, ask for white hat tactics only. The top digital marketing services provider company, Auxesis Infotech offers 100% results irrespective of your business industry or size with their dedicated team.

Auxesis Infotech is an established agency which is dedicated towards the web development and web design.