Some Strategies about Voice Search Optimization in 2021

According to research by Review42 on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.

There are a couple of reasons why Voice Search, a feature we all received with our smartphones around 2014, is taking off in a big way this year. Firstly, the increasing adoption of smart speakers.

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20% of the households have bought a smart speaker such as Amazon Alexa or Google Home. The adoption of devices that are fully voice search controlled is a big indicator of how people have started to get accustomed to this new behavior.

Secondly, Google claims that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has jumped up. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and attractive.

Thirdly and most importantly, it is projected that by 2022, 50% of all online shopping will be conducted through voice results. This is a whopping $40 billion opportunity for digital marketers to exploit. With so many growth factors indicating the rise of voice search, making your website ready for voice search will be very essential for the future.

We found a guide by SEM Rush during our research.

Keyword Research for Voice Search

Now that we have an idea of how voice search works and its different characteristics, it is imperative to learn the keyword research process for this search trend.

Some points to be kept in mind while preparing keywords for voice searches are:

• Question keywords should be targeted. As illustrated before, voice search queries contain a lot of question words like how, what, when, why, where. The next time you add keywords for voice search, make sure you include these.

• Long-tail keywords complete a question, and people have been sticking to this approach when using voice. We shouldn’t ignore long-tail keywords when we optimize for voice searches.

• "Filler words" are a must to be included in questions which make the query more conversational and human. The examples of filler words are "I, the, of the, on the, to, for," etc.

The above points are instrumental to the success of your voice keyword research. Your keyword strategy should keep the points in the loop for better results.

You will have to dig in a bit but will emerge as successful. To ease out the keyword research process, I recommend Ahref, Semrush.

Weingenious Technocrats have been using this tools for quite some time now, and it delivers every single time. The variety of keywords that you get with this tool is grand.

Reference Sources :

iide.co/blog

semrush.com/blog

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