Restaurant Menu Design Ideas to Increase Revenue

The type of people who frequent your restaurant will depend on your location and the type of cuisine you serve. But, the age of the people who constitute the foot traffic must also be taken into account.

Generation Z, with their great disposable income, is growing up fast. Targeting this crowd can work many things in the favor of restaurants.Generation Z consists of those people born between 1995 and early 2000. In 2016 alone, Gen Z spent $78 million on eating out. Gen Z is a generation that eats out more than any other generation.They choose and order food in ways unlike their predecessorsGen Z is more budget-conscious when compared to other generations as they grew up during the Great RecessionThey are the true digital nativesThey do not prefer social drinkingSuch crucial criteria will help a restaurant decide not just the menu design but also the menu format - whether it would be digital or hard bound paper.

As a matter of fact, it is not just Gen Z that is looking for digital efficacy. The Millennials and Gen-X population also approve websites and apps that provide them with interactive digital menus.

Such menus are becoming increasingly popular with McDonald's and Paners allowing their dinners to order food and make payments quickly and efficiently with no human intervention in the process.

The advent of technology has removed the ‘wait’ from the ordering and paying, enabling restaurants to focus more on preparing food and serving them - enhancing the dining experience multifold.

The data collected from the customers’ orders also helps restaurant owners to get insights into the popularity of certain food items. They can also conduct surveys to gather true feedback about the restaurant and its food.

With more restaurants embracing digital menus, not all restaurateurs are convinced that it is the right choice. A few restaurant owners still believe that conversations between a waiter and a customer with a printed menu in hand can help build brand loyalty. They feel that like the social media, digital menus can end up being mere distractions during the dining experience. They also opine that a physical menu for a guest will allow the waiter to connect better with the guest and earn a loyal customer.

Read on..

https://www.linkedin.com/pulse/restaurant-menu-design-ideas-increase-revenue-oliviya-thomas/

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