Effective Email Marketing Hacks for Converting B2B Leads

Lead generation becomes challenging only when one fails to understand the prospect. But there’s more to that and most marketers get busy building a strategy that somehow does not focus enough on personalization.

Imagine a scenario, wherein you have tried different methods to generate leads and convert them; however there seems to be something majorly missing in the strategy. You have done everything right, talked to people, set up expert lead gen teams, trained the sales teams and yet the results are not up to the mark.

That one factor that can make all the difference is personalization and the best way to achieve it is through email marketing.

So what are the ways you can empower email marketing for better B2B lead generation and to accelerate sales.

Story telling-

B2B email marketing and B2B lead generation without a story cannot be as effective. Tell a story that resonates with your target audience. Hook your audience with an interesting, relevant and engaging story. Give them insights to read, tell them how you can solve their business challenges and most importantly create messaging that shows you care.

A story could also be about your own brand, but most importantly when you address your target audience with what they need or want and it is less about you; it will most likely bring great results.

A story that make them curios, or one that has a surprise offer or something that is very helpful to them will most likely be effective. It’s also about how you say it; so the tone and language should be such that it should create concise, to-the-point and yet empathetic communication with the target audience.

Your copy should also include the right CTAs (Call-to –Action) that can direct the customer either to your website or to a form to fill that can help you further engage the customer.

Email marketing campaigns should focus on the messaging and a relevant story to tell. It should not only please the customer but also encourage him to take the buying decision.

Segmenting is critical to success-

Did you know that a segmented list can increase your revenue a lot? For personalization to work effectively, you need to divide the customers into categories as per their likes and dislikes, which exactly is what segmenting is all about.

Because of segmenting you can focus on the strengths of different types of target audience and can create personalized offers and personalized messaging for better reach and results.

Segmenting is one of the most effective methods to leverage the power of email marketing and you can easily convert leads into business. You should plan segmenting according to the content consumption and demographics and firmographics. And in order to achieve this, you need to monitor the digital footprints of the customers and find out ways to get to know them better.

Wrapping up-

Most b2b marketers vouch for email marketing because it yields the expected results. Along with personalization, having a strong database plays a major role in effective email marketing. To make personalization work for you, include high quality relevant content, CTAs that drive action, segmenting for better reach with relevant messaging and expect stellar results!

Profile name pratikmache Profile email pratik.mache@intellitechsoln.com Country India Member since 2021-07-19