Pratik Mache

Social media has become the new engagement medium for B2B brands. The majority of B2B decision-makers use social media platforms like LinkedIn and Facebook, Twitter and more to evaluate potential...

Digital marketing is in vogue for almost a decade now and it will continue to be, as online is the way to go ahead from here. While every other marketer is indulging in digitization, customers are...

With the help of content marketing, B2B companies can address the needs of a smart audience. Consider it a method for attracting, engaging with, and satisfying your target markets in order to increase...

Contrary to popular belief, content marketing predates the Internet itself. It's a strategy that has proven effective over time. It is more about communicating value to people rather than trying to...

The B2B marketing B2B marketing strategy offers numerous benefits. Strategic B2B marketing plans are necessary if you want to grow your business. Corporate email blasts, blogs, search engine...

Influencer marketing has been in vogue for quite some time now. Influencer marketing can certainly increase your ROI, save costs and engage more customers today for the b2b market. It is one of the...

COVID-19 pandemic has changed the way businesses operate. Several businesses used B2B solutions to reduce their marketing expenses, however, only a few managed to maintain their budgets. Lead...

Even the most seasoned B2B marketers have fallen into this trap when it comes to demand generation and unknowingly undermined their own success. To avert this catastrophe by highlighting the most...

Every B2B company has a unique set of go-to-market and product strengths that they should capitalize on, even if B2B is undoubtedly different from B2C commerce and few B2B companies can rely on...

Today, the B2B market is abuzz with data-driven marketing and decision-making. Companies that utilize and optimize data are more likely to grow. However, many companies are still in the process of...

While we enter another new year, remote working continues to grow, offering adaptability and flexibility to businesses-to-business operations. So, in 2022, B2B sales strategies need more innovation...

Growing is a strong force. Growth is essential to a company's long-term survival because it acts as a catalyst for raising sales, boosting profitability, and, ultimately, becoming a source of funding...

Lead generation becomes challenging only when one fails to understand the prospect. But there’s more to that and most marketers get busy building a strategy that somehow does not focus enough on...

Google Analytics is a free web analytics tool by Google that allows you to track and report website traffic and activity. It’s a comprehensive solution that lets you measure several performance...

Account Based Marketing is a tactical strategy that focuses sales and marketing efforts on a narrowly defined group of target accounts within a market and makes use of customized campaigns to appeal...