More Small Businesses Relying on Digital Marketing

As years pass by, the competition among market players gets stiffer and stiffer. This is very true for small to medium-sized businesses (SMBs) and other small market players. One reason for this is the continuous mushrooming of new business enterprises that try to establish themselves and gain success in their ventures. With these, the less financially capable market players such as SMBs look for strategies and technological tools that can help them without shelling out huge sums of money. One great example is the digital tools that they optimize in the marketing of their products and services. Actually, more and more small businesses are relying on digital tools not just to establish themselves but to expand their presence and remain competitive. As we know Advertising is the most important part of a new business startup. If you want to get an advertising service in Dubai, UAE then Atninfo.ae Business Directory Providing Best advertising agencies dubai list with contact details.

Trends in Digital Marketing

According to a market study that surveyed 1,000 small businesses in the US, 2013 sees more investments in digital marketing for small businesses. In particular, 66% of small businesses are expected to invest as much or more as they did last year in online advertisements, social media, and websites. This year also, small businesses are expected to expand their digital and online presence through email blasts to customers and their company website.

The survey also revealed that 71% of small businesses are "very likely" or "somewhat" to increase the budget allocated for mobile marketing. In addition, almost one-third plan to engage with customers through websites that are "mobile-friendly." This means websites that are viewable without difficulty on smartphones.

Value of Digital Tools

Apparently, small market players see the value of digital marketing. Through the numerous digital tools, they see a lot of opportunities for them to expand and to reach a wider number of prospective customers. Some of the tools that they can optimize are social media, websites, and email. All these can be used to reach and connect with people as if there are no borders. These tools also help small businesses in their publicity without spending a lot.

With all this, there is no denying that digital marketing is really something that small market players can rely on. Why wouldn’t they when it is very effective and yet does not require them to have huge capital? With it, they can surely expand themselves and remain competitive without being pressured by the capabilities of large corporations.

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