Chatbots in social media marketing

Chatbots, the intelligence robots, have emerged as the most trending technology in the last few years. With the rise of the e-commerce platforms, we as consumers are getting more and more comfortable in communicating with the machines online – called the Chatbots.

We are on a way to the new era of technology, and the doors are already opened for the Artificial Intelligence enabled Chatbots. It is the best customer service tool for business purpose. A chatbot is not only a fast-growing conversational interface but also a stimulator of better customer service for businesses. Chatbots are commonly used for engagement, customer service issues, general questions and even enhancing business.

Due to the continuous improvements and updates, chatbots are becoming more popular on social media. The marketer can be seen using chatbots as a source of sending a personalized message so as to meet the needs of their customers.

It is also a great channel that is being used to engage more and more consumers and turning them into potential customers. According to Forrester Data, 57% of companies around the world are already using chatbots or in planning to do so in coming years. A chatbot is a faster solution to the queries of Visitors.

CHATBOTS IN SOCIAL MEDIA MARKETING

In 2017, over 100,000 chatbots were active solely on Facebook.

Business enterprises are building chatbots in order to increase brand visibility and to interact more with the target audience about their products. This helps to expand their business through interaction globally. AI and Machine Learning will create next level chatbots and will help people to interact in natural language and create more conversational interfaces through chatbots with users.

So, how chatbots can be useful for your social media marketing strategy? Here are some ways we can suggest.

MAKES CUSTOMER SERVICE SMARTER

Customers are always in a hurry to look for real support or answers to their queries. Gone are the days, when the customers used to write an email and get a response in two days. Nobody wants to for more than 30 minutes for a response.

Deploying a chatbot for customer service, it will converse with the customer, try to find a solution for them and will provide them with a convincing message. You can also use chatbots to track and analyze customer purchase data.

ONE CHATBOTS FOR MULTIPLE PLATFORMS

It’s difficult to handle queries, notifications, DMs and Tweets on all the platforms by single human and reply them with a hundred percent accuracy in a while. When human fails in this task, chatbot comes to a rescue to complete this ta

Designing chatbots for various platforms will boost your business with Visitors. Chatbots can help you interact and deal with all the customers with the utmost care and specific answers. It enhances social media marketing efforts and helps businesses achieve more success.

FOR BETTER PRODUCTIVITY

In a small company, generally, two or three employees are working on social media. All of these are loaded with work and are not able to deliver their full potential.

With the chatbots, you can definitely reduce their spent time on answering queries or helping consumers and increase their output. With a one-time investment, your automated human with the face of Chatbot would be ready.

ENGAGE USERS IN A UNIQUE WAY

Sometimes, the business and user interaction via e-mail or the telephone is tedious and becomes quite boring, which don’t stand up to the mark of users and that leads to the loose of a customer.

But chatbots offer a new, fun and interactive way to engage with brands.

One of the best examples is Domino’s Pizza’s Twitter. Domino’s comes up with this technology, which allows customers to order pizza by simply tweeting or sharing a pizza ’emoji’. The Domino’s bots then route those orders and ask additional questions if required.

This type of unique way of interaction ensures that your users will think of your bots the next time they’re looking for dinner and product.

CONCLUSION

Chatbots may revolutionize social media marketing. Chatbots, the fast-growing technology, are constantly getting better. This means that incorporating this tool into your social media marketing strategy has become a today’s requirement. Now, this is exactly what every businessman needs in order to stay a step ahead of the competition along with the ever-changing landscape of social media. Hopefully, more businesses will implement it successfully.

The success of startups or any business solely depends upon the front-end part offline store.