How To Get more People Visit Your Landing page

Landing page has great potential to attract leads and leads are the lifeline of b2b business! Landing pages are created for various purposes such advertising, marketing campaigns, to enable quick buying decision for visitors etc. But most importantly, it is created as a potential opportunity for marketers to attract good leads that can convert into business.

So how does one optimize such a potential gateway to business? This article talks about optimizing landing pages and also about how one can drive more traffic to the landing page.

Typically, a landing page should to have crisp and concise content; one that will motivate the visitor to fill in the form and to take action. And to direct the visitor to take action, there needs to be smart CTA buttons which are to be strategically placed on the landing page.

All these elements of a landing page collectively motivate the leads to engage with you further. Since this is the golden opportunity created to attract, delight and engage leads, one must invest in optimizing landing pages.

Role of Content-

Landing pages are built with a purpose, hence the design, content and CTAs should be built keeping in mind the ultimate purpose of conversion.

Writing content for landing pages is therefore much more challenging than writing content for any website. The right choice of words must be included in content on the landing page. It is also a reflection of the brand image and hence what you convey and how you convey the message through the landing page matters a lot.

Landing pages are different than web pages. Its primary focus is to encourage visibility and discover company services and products. The landing page is usually built with a single goal or focus to convert prospects and it happens through a CTA or call to action.

Content that is necessarily written after understanding the target audience can make a huge difference and it can attract more and more leads each time.

Content needs to have the following characteristics for optimizing landing pages-

• Crisp and concise content
• Meaningful and relevant content
• Content that is aligned with the brand image
• Content that explains and simplifies the product or services

The types of landing pages can vary from business to business. However, the main type of landing page is used for lead generation. It has a form to be filled to collect data of the prospect such as the name and email address of the visitor and in some cases the phone number too.

When optimized, it helps the B2B sales and marketing teams to capture crucial data of the prospect to engage with them further on.

So, how does on really drive traffic to the landing page?

Let us see some important ways that one can optimize the landing pages and bring more leads to the funnel.

• Organic traffic: Organic search traffic is when visitors come from Google search or social media etc. To achieve this, one needs to create original, high quality content whether it is on the website or social media. Genuine content always works the best. This will attract organic traffic and then it can be diverted to the landing page for conversion.
• Paid campaigns- Another way to get more traffic to divert it to the landing page is through paid campaigns. Many marketers use this method and invest in paid advertising or paid campaigns in order to get good leads. These good leads can then be diverted to the landing page for conversion. When someone searches for similar services or products, the ad appears and then it can divert the visitor to the landing page.

Paid ads can be run on social media too such as Facebook, Instagram, and LinkedIn etc. For b2b sales, LinkedIn is the right platform. You can easily attract, delight and engage them through LinkedIn and redirect them to your landing page.

• Email campaigns: Another way to attract visitors to the landing page is by reaching out to the audience through email marketing. A very effective method to personalize communication and get great results; email marketing can help you contact the right audience and direct them to the landing page.

Wrapping up-

One of the most effective ways to market your services and products is through landing pages! Make sure you optimize the landing pages and build pathways to direct the audience to the landing page and you will surely get the best results in less time.

Profile name pratikmache Profile email pratik.mache@intellitechsoln.com Country India Member since 2021-07-19