Hire SEO Expert India for Competitor Analysis

As a business owner, if you are availing digital marketing services, you should understand this thing very clearly that SEO is a continuous process that doesn’t stop, once you have reached rank one on certain keywords. This status is not going to last forever because a number of competitors are there in the race and if your website’s SEO is stopped, no surprise that it will be pulled below and someone else will take over the rank one.

To prevent this from happening, two very important things are needed, i.e. hire SEO expert India from a reputed agency and an in-depth competitor SEO analysis. The fun fact here is that the second very important thing needed is possible only when a top-notch SEO professional is working on your project. Both these steps are very crucial in case, you want to stay ahead in the competition on all the keywords used by your niche or industry.

WHAT IS DATA DRIVEN MARKETING?

In terms of competitor analysis and the race to rank one, the data driven marketing is an immensely helpful factor. This mainly involves taking every decision regarding the digital marketing campaign based on the data collected after an in-depth research. In the majority of cases, this data is mainly about the perceptions of the target audience, latest trends and updates in the industry and so on. In search engine optimization services alone, there are so many examples or practices related to data driven marketing like keyword analysis, competitor analysis, and so on. Apart from this, information such as online reviews, website traffic and conversion rates and so on, all fall in the category of data collected for taking decisions regarding SEO.

WHAT IS SEO COMPETITOR ANALYSIS?

SEO outsourcing India agency experts say that competitor SEO mainly involves researching about the tactics and strategies that your competitors are using in terms of SEO. This mainly includes researching about the content and other elements of the content, like the links and keywords that competitors have used. Below is a quick list of the crucial things that can be tracked as part of the competitor SEO analysis.

• SEO keyword competition analysis
• Competitor backlink analysis
• Keyword gap analysis
• Top content analysis

IMPORTANCE OF SEO COMPETITOR ANALYSIS

SEO agencies understand the importance of this process and the biggest benefit is that a huge amount of time is saved because you don’t have to start researching right from the scratch. As soon as you enter any industry, you can simply analyze the processes and tactics, strategies used by the competitors there and start working on them in your own way. Because this has become a very important part of any SEO strategy just like online reputation management services, you will find every SEO outsourcing India agency doing the same for their clients. They use their knowledge, skills, experience along with different online tools for this task and the most commonly used SEO competitor analysis tools include Ahrefs, SEMrush and Moz. The process starts with identifying the closest competitors and then, doing an SEO comparison with them on the basis of the keywords that you and the competitors commonly use.

Brandconn Digital Pvt Ltd is a leading Digital Marketing Company India, that helps businesses reach their full online potential and delivers transformational growth.