Digital Signage Company in Dubai | Signage Manufacturers in Dubai

Digital Signage - Perspectives from a digital signage company

With the swell in technology and the internet, almost every utility is available to a layperson on their smart screens and are clicks away to witness the magic.

The questions of science and progress are certainly leading to a journey of innovations.

Research reveals that spending time outdoors is an effective way to increase one’s lifespan helping one maintain lifetime well-being. People would consider spending time outdoors for its various other benefits (certainly, after the pandemic too).

According to a recent KPMG analysis, outdoor advertising has grown at an 11 per cent growth rate (CAGR) over the last five years. The rate will continue to grow throughout the coming years. Companies can look out for innovative ways to advertise, both online and offline medium.

Out-of-home advertising is an old advertising strategy that allows consumers to consume brand information outside their homes through creative and visual media.

The rise in digital screens and signages is helping brands derive creative ways to advertise or market their products and services to their customers.

How are brands getting the most benefits in this digital world with screens and/or digital signages?

Digital signages are an effective tool in making brands stand out from their competitors in the industry. They help brands market their products and messages by showing stunning visual displays through projection technology media such as LCD, LED, etc.

Its global market expects to see an increase of 7.5% (CAGR) in the time frame of 2021-2028 driving various brands to get involved with better digital solutions.

General statistics show that 80% of the brands that use these signages record a worthwhile rise in their sales up to 33% after advertising their content. It provides the customers with a better appeal towards fortuitous (unplanned or impromptu) product purchases rather than a planned purchase.

A subsidiary of the parent company - Maas & Roos, LPFLEX is a digital signage company in Dubai heaping forward with its sign innovations and solutions and bringing changes in its creativities.

Relevant and better content is directly proportional to the increase in revenue.

In the Digital world, a brand should know the content and strategies to produce more and better. Better the content, better the chance of receiving potential customers.

Content in any visual should be catchy, interesting, and appealing to the viewers. Everybody wishes to view content that is relevant and relatable. Companies that use apt content strategies can turn the viewers into potential customers.

The brands need to understand the impact and importance of digital signages and use them to their advantage. Hence, there is a need to use the tool judiciously and wisely.

Digital signages help these brands get a better hint of the digital world through their stunning and creative visual displays. Therefore, a brand needs to make a person’s outdoor time grateful and worthwhile by strategizing digital solutions with accurate wayfinding.

LPFLEX specialises in providing all the digital, static, as well as architectural signage and lighting solutions, helping brands stand out from the rest by designing, building, and customising as per the needs and requirements of the brands.