How do you track hashtags over time on Twitter?

Hashtags are the go-to means for encouraging users to engage with a brand. In modern times, it’s hard to imagine Twitter pr posting Tweets without hashtags. Major brands even use hashtag tracking to enhance their hashtag strategy.

On August 23, 2007, Chris Messina suggested the use of the pound (#) symbol before a keyword in the tweet metadata. The intention was to help users categorize content, thus making it easier to navigate and find relevant content.

Since then, hashtags are always used by brands and B2B marketers to promote their brand on Twitter.

But why do brands and marketers incessantly use hashtags?

• Using popular and trending hashtags can help in increasing the reach and visibility of your content.

• Posting topical content with popular hashtags increases engagement and attracts followers.

• Once you have established yourself on Twitter, you can create a branded hashtag to generate brand awareness and to build a community around it.

Monitoring and tracking hashtags with an effective hashtag tracking tool can provide access to valuable insights. Hashtag tracking can help you measure the impact and success of your social media efforts.

Benefits of Hashtag Tracking

1. Measure social media presence- Well, the basic application of hashtag tracking is to analyze the reach and engagement of your content. Hashtag tracking tools can help you track hashtags and analyze the extent of reach and impressions for the same.
2. Identify the right influencers- Influencer marketing is now more popular than ever and marketers are willing to invest more compared to other paid marketing channels. Influencers are social media celebrities that can sway user decisions in your favor. Your best chance is to find and collaborate with the right influencers that increase your ROI and conversion rates. Trackmyhashtag helps you find influencers with a large follower base that engages with your brand.
3. Analyze competitors- A competitor that has already established itself in the industry. Hashtag tracking tools can help you analyze your competitors’ social media moves. It can also provide crucial insights into their implemented strategies. Analyzing competitors can help you set reasonable standards for the engagement and success of your hashtag campaigns.
4. Engagement metrics- Monitoring and measuring the impact of your hashtag campaign is essential to ensure its success. Hashtag tracking tools can help track, monitor, and measure the impact of a hashtag campaign in real-time. The insights can help you boost the effectiveness of the implemented strategies.
5. Identify the target audience- Audience insights are essential for finding topical content. It can also help you personalize content so it resonates with the target audience. The best way to do that is to encourage conversations and engage with the audience. Hashtag tracking tools can help identify the audience that engages with your hashtag or content. The insights can help you find the target audience.
6. Optimize posting time- Twitter as a social media platform has an abundance of content. The average lifespan of a tweet is between 15-20 minutes. The window to attract engagement is small, and if you don’t post the tweet at the right time, it might get lost in the users’ Twitter feeds. Trackmyhashtag can help you in identifying the time-frame when the users are online and are more likely to engage.

How do you track hashtags over time?

Trackmyhashtag lets you track Twitter hashtags in real-time. This hashtag tracking tool will tell you the number of posts that contain your hashtag within a specific time period, how many users are using it, and each post's reach and number of impressions. It also gives a graphical representation of the frequency of tweets on the topic, who's using hashtags, and even a count of how many times a hashtag is used.

Want a Free Trial? (No Need for Credit Card Details)

TrackMyHashtag offers a 5-days trial period. You can track 2 hashtags up to 2000 tweets. You can access our analytical dashboard to gain vital insights for your hashtag campaigns.

• 5-days Twitter hashtag tracking
• Track any 2 hashtags, keywords or @mentions
• Track up to 2000 tweets
• Unrestricted access to the analytical dashboard
• Custom and historical Twitter datasets available for download

Start tracking your hashtags from now.

Kate Finch is an expert content writer and SEO Executive. She contributes content to Trackmyhashtag in regards to tracking hashtag and also support in the SEO of website. She loves Art, creative designs of Arabic mehndi and playing badminton.