5 Essential Key SEO Metrics That Matters A Lot

Search engine optimization has become a cornerstone for companies to draw more prospective customers on the Web. Whether you have a startup, SME, or a large enterprise, there are some standard metrics to keep a tab on to succeed and achieve the desired return on investment.

While an experienced Digital Marketing Agency situated in the center of Royal Palm Beach, would be well versed with all the information, this blog would shed light on the five such metrics you won’t be able to avoid.

Before much ado, let us look into them to get a sense of direction:

#1 Organic Traffic

This is the most fundamental factor you have to keep track of. Google Search Console is convenient in determining the number of organic clicks your website received.In addition, you can find the landing pages which are registering more customer queries than others.It would help you get a sense of where you need to improve the number of organic clicks and optimize the investment for better returns.

#2 Bounce Rate

Most SEO professionals are aware of the critical nature of the bounce rate for a website. It defines the number of visitors who bounced off or left your site after checking out only one page.So, if you have a high bounce rate, it depicts your website's disengagement level. So, it is best to consult reliable SEO services to get insight into the complex problems and find its fixes beforehand.

#3 Exit Pages

You have checked the bounce rate, but you have to figure out the inflection point - the landing page that is the last visited page on your website. This is the page you need to worry about the most.Figure out the pages where your visitors are feeling disengaged and decide to switch.Better consult with your content marketing strategist to add more value to the pages to reduce the bounce rate and improve conversion.

#4 Keyword Rank

While drafting SEO strategies, keyword ranking plays a very important role. Use a keyword tracking tool(SEMRUSH) to figure out the cumulative number of keywords your site ranks in Google.Determine which keyword you wish to rank for and shape your website content in the same direction to gather the right prospective leads and generate more business out of it.Remember, if you are ranked high for some popular keywords, continue leveraging the same and keep the landing pages relevant enough for the audience to avoid a high bounce rate.

#5 Mobile Traffic

There are more web-related factors, but the growing popularity of mobile users has notched up this factor for consideration.Keep your website highly usable on smartphones since a growing number of people prefer to purchase within a few clicks. Google Search Console can help determine the issues visitors face on the website while accessing through mobile phones.Find and fix the issues for enhanced customer experience on your mobile website.

Conclusion

SEO requires extensive knowledge and diligence to work on simple to complex projects. Hence, it is indispensable to partner with qualified experts with extensive industry experience and in-depth knowledge to drive measurable results that matter.

Ajroni Enterprises, a digital marketing agency in West Palm Beach, FL, has assisted hundreds of businesses from various industries in optimising their online presence through digital marketing, website design & development, app development, and SEO.