Designing a Restaurant Menu - Ideas & Tips

How to design a restaurant menu? What makes a good menu design? These are questions that a restaurateur always faces while he sets foot on the arduous task of designing the restaurant menu.

While a menu design is extremely important for a restaurant to create a good impression on the people who are already inside the restaurant, it is equally important to attract customers through the restaurant’s website too. Use a template-based restaurant website builder that provides ample opportunities for customization. Make use of a DIY food web constructor that is affordable, has no commission per order or limit on the number of orders. Take your restaurant online, receive online food orders and secure payments.

RESTAURANT MENU DESIGN:

A good restaurant menu design can elevate the dining experience, assist dining guests to make apt choices and in fact, stimulate their appetite.

If you think of a menu merely as a list of the dishes served by a restaurant, you are completely wrong. A menu is also an important component of the various advertising tools that can communicate the brand’s identity and drive profit - provided it is well designed.

This blog discusses the visual strategies of restaurant menu design that can aid restaurants in profit generation.

1. Be well-informed about eye scanning patterns

From time immemorial, restaurants have designed menus based on the assumption that the eyesight of customers always falls on the top right corner. They, therefore, tend to place their profit yielding items in that space. Contrary to this, a recent research has revealed that customers are more likely to get engrossed with menus from the top left corner - just like the way they read books.

2. Segregate the menu through logical arrangement

It should be very easy for customers to search for dishes. So, arrange all your items in a sequential order. Cluster each recipe under logical groups - right from the starters till the desserts.

3. Use images judiciously

It is always advisable for high-end dining restaurants to avoid lots of food images on the menu. This is because food images are mostly used by junk fliers or by big chain restaurants. If at all you wish to use photos on the menu, they must be of extremely high quality (which might prove to be expensive). Food photography might not appeal to everyone. So, it is better to describe food items in words rather than use images on the menu. Certain things can be left untouched for the customer to make a judgement.

4. Use Illustration

Restaurateurs can try using illustration instead of photography. This is more likely to be appealing to all types of people. Therefore, you can use this universally appealing tactic to communicate the restaurant’s personality.

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