Benefits & Advantages Of A Restaurant Online Ordering System

70% of customers prefer to order directly from the restaurant’s ordering system and not through other third-party platforms.

By running native online ordering (through its website), restaurants can optimize on this customer behavior, increase profits multifold, save on extremely high commissions given away to third-party portals and much more.

WHAT IS A RESTAURANT ONLINE ORDERING SYSTEM?

For the uninitiated, a restaurant’s online ordering system is very similar to that of an e-commerce website. When people are unable to visit a restaurant to eat their favorite food, they simply log on to the restaurant’s website, choose their favorite items from the online menu, add them to the cart, make an online payment (or choose Cash On Delivery) and get their food door delivered.

Customers can also be allowed to access an online menu by scanning a QR code or entering a link into the search bar. With every action being digitally performed, the involvement of a staff is reduced and so are manual errors in order taking. The entire process from food selection to delivery is also completed in a swift manner.

WHERE CAN ONLINE ORDERING SYSTEMS BE USED?

Online ordering systems can be used in any food related business - cafes, pizzerias, fine dining, casual dining, contemporary casual, family style, fast casual, fast food, food trucks, buffet, ice cream parlors, etc. If you are just starting an online food business, then adopting an online ordering system is the most cost effective solution.

An added advantage is the fact that it need not be created from scratch. An online food ordering application can directly be integrated into any of the existing food delivery website or the restaurant’s own website. It helps to save a lot of time, money and effort.

BENEFITS OF AN ONLINE ORDERING SYSTEM FOR RESTAURANTS

With digital becoming the buzzword in every business, people have got accustomed to getting things done online with just a few button clicks. People have started expecting their favorite restaurants to definitely provide them with an option of online food ordering. It is, therefore, time for every restaurant to embrace automation and digitization in every touch-point with the customer.

The following are the reasons why restaurants must implement an online food ordering system through their website and a mobile app:

1. Better Customer Experience

When a customer is mentally prepared to make a food order, the only thing that they look for is fast and immediate service. When the ordering process is simple and uncomplicated, the user experience is improved. Customers would love the fact that their time is valued. With waiting time drastically reduced, they would want to repeat the process every time they look for good food.

2. Organized Restaurant Operations

An online ordering system streamlines the operational processes in the kitchen. With the food orders of customers directly reaching the kitchen, staff members need not spend time over the phone to note down orders. They can productively divert their efforts in cooking, packaging, and delivering the food. This will get the food delivered on time and result in a positive brand image for the restaurant.

3. Ample Time For Menu Browsing

An online ordering system will provide customers with all the specifics about food options that they are eager to know while placing a food order. Descriptions about the ingredients, vegan properties, and other details help customers to make informed choices. An online ordering system also gives people more time to browse the menu before making decisions.

4. Increased Food Orders

With customers having more time to browse the online menu, it is likely that they add more items to their cart than they actually intended to. Initially, one or two additional appetizers or desserts might not make a significant difference. But, over a period of time, the numbers will add up and reflect upon the profits earned too.

5. Customers Have Greater Control

It is very common for restaurants to miss out on small orders written on hand notes during peak hours. Without an online ordering system, the staff will be busy attending phone calls. Rushed conversations and errors while noting down orders are a common scene. But, with an online ordering system, customers manage their own orders giving crystal clear instructions about add-ons or cutlery to the kitchen. Special instructions are mentioned distinctly leaving no room for ambiguity.

6. Complex Food Orders Simplified

The bigger the food order, the greater are the chances of miscommunication and errors in noting them down. Especially, if large orders are communicated over the phone, there are several discrepancies. Food delivery will differ vastly from what was communicated. For customers, communicating the order through the telephone is a tedious process and for the staff, noting it down becomes cumbersome. To ease off the burden on both sides, it is essential to embrace an online food ordering system that results in lesser miscommunication and greater customer satisfaction.

7. Helps To Stay Relevant

Keeping up with the current industry trends is very important for every restaurant. While competitors are optimizing their online presence in a full-fledged manner and offering online food ordering facilities, a restaurant cannot afford to hold onto outdated methods and evade such automation processes. Being relevant with digital orders also means staying competitive.

8. Lesser Fake Or Abandoned Orders

Very often, customers place orders over the phone but never turn up to pick the food. With an online ordering system, customers mostly make online payments while submitting an order. This reduces the risk of fake or abandoned orders for a restaurant. Every order placed becomes genuine and profitable for the restaurant.

9. The Profit Is All Yours

After all, it is imperative for a restaurant to make money and not stop with merely taking efforts and increasing traffic. By joining hands with aggregator apps, the profits are either shared or completely lost. Third-party food delivery apps also force restaurants to lower the prices or give high discounts for no specific reason. With an in-house food ordering and delivery system, the restaurant gets to enjoy the profits all by itself. Even with a few orders, a restaurant can end up making considerable profits.

Read More..

https://restaurantify.com/benefits-advantages-of-a-restaurant-online-ordering-system/

Restaurantify is the place for restaurateurs to seek support in getting an online business window active immediately.