What is seo and why it is important

SEO stands for search engine optimization. Basically it is used to improve your visibility of your site when people search for that particular product or service on several online platforms like google, yahoo, bing and other search engine etc. The better the visibility of your site more the number of visitors for your website and it increases attention of customers. There are several site like google, bing they use their bots to crawl pages on web, and the then visit different sites and pages to collect information and then they put them in the index. This is how ranking factor of site determines. As compared to paid ads here for seo you need not to pay to promote your site or page. As seo is unpaid there are various factors which you should work on to increase your ranking on search console and the major factor to work on are content, keyword, site speed, description, title, links, page structure. Enroll Digital Marketing Courses In Pune

There are several techniques for Search Engine Optimization and that are

Keyword research – The first step of SEO is keyword research. It involves looking at what major keywords a site is already ranking for, your competitor’s keyword, most frequently used keyword and so on.

Content – It is so important to focus on content as content is a major thing where everybody is attract to. Quality content, more precise, easy and attractive content is what we should focus on.

Link building – Focus on link from external site that is called as backlink. Quality backlink is also a main level of SEO.

On-page optimization – Focus on On-page that includes keyword, updating title, images, description, meta tags etc.

There are several top seo tools that are Google search console, Google keyword planner, Seo platforms, social media etc.

Everywhere in a global people everyday search for any product or services and find information about what they actually need. Seo is important because it keeps your search result fair and higher you rank in result page the more clicks you get from customers and increase traffic on your site. SEO also help in improving user experience and the major benefit is SEO is cost effective to rank your site.

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