How to build a landing page to successfully sell food online

Developing a landing page might sound like a simple task. But, it is absolutely vital to create the perfect landing page for effective lead conversion. Read on to know how landing pages form an inevitable part of a business’ digital marketing strategy. Let us first begin with what a landing page is.

WHAT IS A LANDING PAGE?

Landing page, as the name suggests, is any web page that a prospective customer happens to land on.

A perfect landing page convinces a potential customer that leaving their personal details is really worthy as something that excites them is offered in return.

• It is a standalone page that is different from a website’s homepage or any other virtual page.

• It fulfills a single and focused purpose.

• A landing page helps convert a visitor into a customer.

• When someone provides their contact details, this page provides a special offer, piece of information or a deal in return. Example: Offering items like an E-Book, free trial, contest entry or webinar registration when a visitor leaves his credentials.

• Such pages can be click-through and redirect visitors to the business’ transaction site or lead generation based page.

• People are brought to a landing page either through a general web search or through a business’ website (more likely that a potential customer reaches a landing page).

• Having multiple landing pages is profitable for any business as each landing page can be directed towards a specific segment of the target audience.

WHY SHOULD A FOOD BUSINESS NECESSARILY HAVE A LANDING PAGE?

The very purpose of a landing page is to pitch the restaurant or online food business to potential customers. Apart from telling the world about your restaurant’s story, the culinary offerings and other information about you, you also need to subtly promote yourself with a compelling sales pitch.

It definitely has to be cleverly crafted as people are now immune to phrases like ‘buy now’, ‘order now’, etc. Thus, the copy and the narrative has to subconsciously speak to the visitor, appeal to their needs and convince them that engaging in a financial transaction is beneficial for them.

The visitor’s mind can be tricked by focusing on just one menu item or a specific offer that the restaurant is running now. The restaurant must choose which feature it wants to highlight on the landing page. This is the VALUE PROPOSITION for the landing page - almost like a secret ingredient added to enhance the taste of a recipe. It will help a restaurant secure an edge over its competitors.

A restaurant might have several points to highlight. But, they can identify the Value Proposition by asking customers what they like the most about the restaurant. The most common answer is the ‘value proposition’ that has the power to convince prospective customers too.

Creating a website is a lot of hard work. Once that is accomplished, it is important to drive in sales. Which is why a restaurant needs a landing page to get the smart work done and sales achieved.

Landing pages are designed primarily to be mobile compatible. They fit inside the palm and provide all the information needed in a single glance.

Landing Pages prioritize and highlight the most important links like digital menus, contact information, online ordering, QR codes and cashless payments to the customer initiating instant Call-To-Action.

The greatest benefit that landing pages can offer to restaurants is their quality of being dynamic

• it takes a few simple steps to edit and rearrange them. The restaurant is completely empowered to display the links that it wishes to in an order of its choice. A restaurant can add or remove links, add links to news articles or video coverages, swap old digital menus with new ones having upgraded prices, take customers directly to the online ordering page, redirect them to Google or Yelp review page - the creative possibilities offered by a restaurant landing page are literally endless.

Read More..Everything You Need To Know About Creating A Landing Page For Online Food Business

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