Key Ways in Which Brands Leverage PWAs for Business

The world of app development has observed growing buzz around progressive web apps. Quite frankly, such enthusiasm for progressive web apps (PWA) is understandable especially when you consider that some of the biggest brands in the world use such apps. Starting from Instagram and Pinterest to Flipkart and Alibaba — a variety of well sought-after brands across the broad spectrum of industries make use of progressive web apps. Why? That is the million-dollar question, is it not?

PWA uses the cached data from previous interactions to enable it to operate offline or without a stable internet connection. This is a website that functions just like a native app and still manages to deliver the usability of a website. They help enhance the user experience through progressive enhancement. Robust PWA solutions are useful in accelerating technological capabilities, empowering companies and adding the right balance to the business. Since the advent of PWAs, several businesses have leveraged the power of this platform to conquer new markets.

Anyway, as you can see, the market is brimming with leading brands and industry titans that make use of progressive web apps for their businesses. If you are wondering why that is, allow us to explain exactly why and how these companies can leverage this modern solution to further their businesses and why you too should consider embracing progressive web apps:

1. Native-app look and feel: One of the most important aspects of ensuring a top-notch user experience with mobile apps is consistency. Progressive web apps enable companies to offer precisely such quality experiences by offering a UI that can adapt to all devices, enabling the delivery of advanced app-like features, etc.

2. Deliver better customer experiences: It is not news that the modern-age customers have very high expectations from the brands to which they give their business. So, the failure to fulfill these expectations or even a poor experience can cause them to immediately switch to another brand. progressive web apps help companies avoid high customer churn rates via the delivery of sublime user experiences. These apps are also conducive to customer engagement, which is yet another important consideration for modern businesses.
3. Cut down costs: Decidedly one of the biggest USPs of progressive web apps is the fact that they are built using just a single code base and yet manage to deliver user experiences at par with that of full-fledged websites and mobile apps. That single code base also means that brands do not need multiple development projects, investments in different technologies and tools, etc. This, in turn, allows companies to save a considerable amount of money as well as effort.
4. Agility: It is no secret that technology has and will continue to evolve and change at a rapid pace. This has necessitated avant-garde technologies that allow companies to keep up with customers’ changing expectations while also avoiding repeated investments in different solutions. Do you know what fits the bill here? progressive web apps, of course; agility is one of the foundations of such apps, i.e. they are engineered to help brands successfully adapt to changing expectations by offering newer features, functionalities, etc. This effectively eliminates the need for repeated investments in newer solutions.

Customers’ demands have evolved considerably over the past couple of decades and as technologies around us continue to evolve at a rapid pace, experts agree that customers’ expectations will also change along with such technologies. Of course, this poses considerable challenges to companies and brands since successfully fulfilling customers’ expectations in this increasingly digital environment has now been rendered a significant challenge.

Thankfully, progressive web apps can help with that, as demonstrated via the discussion above. So, what are you waiting for? To kick start your progressive web application development project, we recommend you start looking for an expert service provider right away.

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