The 10 Principles Of UX Design Psychology You Must Know

The psychology of UX design plays an important role in the user experience. You will need to know how to record our designs. We are improving the design to get more impressive results in achieving our users' goals.

Wikipedia states that user experience (UX) is a person's emotions and attitudes when using a particular product, system, or service. It includes a person's perception of usefulness, ease of use, and efficiency.

UX designers read people's hearts, understand their needs, and develop products that meet those needs. It helps to know the user's perception. The psychology of UX design plays an important role in creating attractive designs for multiple clients.

When UI-UX design uses this psychology in design, it comes with a creative and perfect design. Therefore, for a successful user experience, UI-UX design companies need to consider who will use it and apply their knowledge of UX design psychology.

Principles Of UX Design Psychology

There are many ways to create attractive designs for your website or app. Here, we will explain the main psychology of UX design so that UX designers can create attractive websites.

Hick’s Law

This shows the time related to the number of bumps and the complexity of the options presented to the user. It gave users choices to help them make decisions. Let's take a brief look at an example of a restaurant with a long and great menu.

If you have a lot of items on the restaurant menu, you have to read all the options and it will take much longer to decide, but if you have a few items it will be easier to choose. The same thing happens when designing an interface.

With UX design, if you want your users to experience the product comfortably, try reducing the number of choices you offer. User surveys are the most reliable way to identify these key features to include in your design.

Hick's design rules also relate to how information architecture is organized. It's always best to specify a wide range of categories and then classify them into subcategories. Wherever a long list shortens it, you have fewer choices.

A good example of this is splitting the checkout process into many screens such as shopping cart> delivery details> payment information> send. Another way to incorporate Hick's Law is to suggest options to users rather than confuse them with tastes. The latest onboarding is a special way to reduce the meaningful burden for new users.

Gestalt Principles

Often, our approach is controlled by how we look at an object and associate it with a particular object based on distance. Our brain ignores organizational gaps, contradictions, or confusion.

UI UX The most common principle of design psychology is the visual design principle. It shows how the human eye perceives visual elements and explains how the eye distinguishes shapes as a single shape rather than as individual elements. This is a good example of how psychological design works together. It also explains how viewers can group objects together and view them as a whole.

The principles of Gestalt theory explain into six categories:

Similarity

The human eye always establishes relationships between related elements of design. When using key elements such as shape, color, and size convincingly.

Continuation

The human eye recognizes design paths, lines, and curves. The user's eyes are adjusted to see the constant movement of visual factors, preferably separate objects.

Closure

The human eye prefers to see the perfect shape and fill the gap. If the visual element is not perfect, the user can perceive the complete form by stretching the missing information.

Proximity

These simple shapes are organized together to create a more complex image. If the factors are close to each other and fixed, they are shown as a group. Near the sloping lines connect them to one image.

Figure/Ground

The user distinguishes between the object (figure) and its surroundings (floor). You can easily switch between them to explore different images. The human eye obscures the shape of the background.

Symmetry and order

The design should be stable and complete. The user's brain automatically spends time and effort identifying comprehensive images.

It Helps make your design more creative.

Von Restorff Effect

The Von Restorff effect is also popular as a separate effect that closes when there are several identical objects that other objects are likely to recognize from other objects.

It states that something unusual is easier to know than normal. This style has a unique look, context, or experience that helps you create a design with an outstanding experience for your users.

The CTA is an important design element that makes it easy for users to handle what they see. Pay attention to various details such as images, fonts, colors, sizes, words, sounds, animations, and more. Effective use of these details is impressive.

Psychology of Colors

Color psychology is the science of how color affects human performance. We can see the color perfectly with both eyes. Together, our brains explain what we see in color images.

Associated with emotions and opinions that are also used as marketing tools in various industries. According to a survey, up to 80% of users believe that color enhances brand awareness. You can easily identify your target audience when deciding on a website color and brand. It aims to increase the productivity of brand-related design and emotions.

Cognitive psychology studies show that the more comfortable the product, the more useful and recognizable it is. This is known as an aesthetic usability effect, as positive emotions and attractiveness are associated with higher quality. For attractive aesthetics, people ignore usability issues.

The primary features of each color such as

• Blue shows strong, honest, calmness, reliability, secure. Many corporate organizations use blue to reveal a neutral feeling of reliability, such as Facebook’s blue color scheme, to communicate to users that it is a secure social network.

• Red color red tells us about energy, love, excitement, action, boldness, and passion. The best example of red color is Coca- Cola. It uses red in a classy way to communicate to users that the product is very energetic.

• Orange tells us about happiness, sociability, friendliness, affordability, enthusiasm. It is used to attract attention and is considered a color of enthusiasm such as Nickelodeon children's channel uses orange in their brand to give the idea of a happy, playful environment.

• Yellow color shows logical, optimistic, forward-thinking, confident, playful details. It excites our mental capacities, uplifting feelings, and cheerfulness, and it is the most highly visible of all colors.

• Pink is famous for being feminine, passionate, youthful, fun, gentle, nurturing. It is a mixture of effective red softened with the purity of white. It shows love matched with excitement.

• Purple shows imagination, creativity, nostalgia, royalty, spirituality. It excites the imagination, bringing emotions, the strength of red in combination with the spirituality of blue.

• Green shows growth, organic, natural, freshness, stability, positivity, comfort. It is a stable color that is engaged with natural existence in our environment. Companies use green in their color scheme for the association with its nature and freshness.

• Brown tells us about earthy, simple, security, and protection. It is a down-to-earth color that symbolizes structure and stability and feelings of friendliness and loyalty.

• Black always shows sophistication, luxury, seductive, formal authority, strength. High-end brands mostly used it to illustrate their sophistication, luxurious products, and services.

• White shows simplicity, purity, light, innocence, goodness. It is the lightest color, also known as the most complete and pure.

• Multi-color tells us about multi-channel, positive, playful, bold, boundless, diversity.

The companies with multiple colors suggest they present a vast choice of products and services such as Google.

Mental Models

We built a mental model from the user experience and the real world view. We know that people always have a mental model for connecting to objects and systems.

Today, as people spend more time online, users have developed a mental model of how to build relationships and what to look for in an interface. If the design or functionality of the products does not match these mental models, users will find it difficult to use these products.

people want easy navigation, communication, and terminology when searching for products. The best example of these, B. Users need extensive navigation to return to the site logo at the top of the home page.

There are many ways to understand a user's mental model. B. Usability testing, task analysis, interviews, observations. UX Designer wants to provide users with an efficient online experience and use mental models in their projects for best results.

Pareto Principle

This is a very famous law, also known as the Pareto principle or the 80/20 rule or a few important laws. This principle shows that 20% of the work is done to get 80% of the results. They also made fewer settings to get a lot of positive changes.

To have a strong impact on the rest of the design, you need to focus on 20% of the design. When time and skill are available, UX designers focus on small parts of the design to create the best user experience and make the best impression on the user.

You can analyze the design function to create an 80/20 focused on fewer elements for maximum accuracy and conversion with less effort.

Psychology of Shapes

We know that the subconscious mind reacts to shapes by associating them with the features that represent them.

These associations are not concrete and are formed from relationships that oppose them. You will see a red octagon known worldwide as a stop sign. Brands use different shapes in multiple colors to compose their logo. These visual factors create an emotional connection with the brand. The most common shapes used in the design are:

Circles, Ovals, Ellipses

We know that the round shape is understood as a feminine quality and, like the Audi and Pepsi logos, produces certain emotional messages that suggest community, relationships, and unity.

Squares & Triangles

The straight edge logo conveys stability, strength, professionalism, and efficiency. We associate the triangle with force and its connection to science, religion, and law. Consider these forms as dynamic quality.

Vertical Lines

They connect vertical lines in logos such as Cisco or SoundCloud with power, strength, and aggression.

Horizontal Lines

It connected horizontal lines with association, equality, tranquility, calmness in logos such as AT&T or Human Rights Campaign.

These factors are crucial in UX design psychology and provide the best designs.

Fitts Law

It suggests the size of the target and the time it takes to travel to the destination area of??the distance to the target.

The target button joins mouse parts or opens in a short interaction time. Action time is essential in web design as it affects conversion rates.

Like the menu bar on the Apple MacBook, the improved link size when changing elements is good for developing usability indexes. Use this rule for unwanted actions such as removing buttons or reducing the target size.

Visceral Reactions Law

When we see any attractive website & not want to leave because of its engaging designs. We know this feeling as a visceral reaction. It is a natural reply to the experience generated by chemical messengers in our brain. The eliciting visceral reactions in design keep our visitors coming back for more.

Users create a split-second choice about how they think about a specific design as they look at it. Gaining a visceral reaction from users develops a special behavior that helps to gain their loyalty and support. It helps to generate a larger image for your brand.

Using simple design details such as fonts, colors, imagery, and icons determines the complete feel of the site. People feel relaxed with things they refer to, creating a novel experience to manage an underlying understanding.

Limitations Of Memory

We know that memories are not always sharp. Our thoughts, feelings, beliefs, and environment create the resources we store.

Many types of studies show that people create false memories of remembering what isn't happening or taking different perspectives.

It is appropriate to create a design based on brain habits and mental models.

UI UX Design Agency designs websites or apps to assist users and create the best user experience based on their perception. Users know that they don't remember all the details of a page, so they post important information on every page. It's a good idea to come up with a custom design so that users can easily remember and return to the website.

Wrap Up

UIUX Studio provides services for years and works on multiple projects worldwide. We always give preference to UI UX design psychology in our design projects to fulfill our client's business goals to enhance user relations.

Our UI UX designer takes the influence of psychological principles to create a smooth user experience to increase conversion rates and user experience.

Hire UX Design Agency for various design projects because they use psychology principles in designs for timeless solutions.

Go on with our experts on Skype for more details of UX design projects.

Uiux Studio is a leading UI UX design agency in India, providing UX Research, UI/UX Design, Interaction Design, Usability Testing, UI/UX Audit & Consultancy services.